Sightings: Nike’s Camp Victory At 2012 Track Trials July 10, 2012 by Super User [vimeo id=”45077052 ” width=”610″ height=”343″] Nike did something akin to a pop-up store – but more like an experience center – during the recent US Olympics team tracki and field trials in a soggy Eugene, OR. Called Camp Victory, it was open during the 10 days of the trials, giving track-lovers and Nike devotees a technology-driven brand …
Challenging The Content And Context Formula July 3, 2012 by Super User Context when it comes to content can be pretty important, but a new content partnership raises an interesting set of questions about that whole idea of tuning content to to the environment and what’s going on in it. The Reelzchannel – a cable/sat network that is nothing but movies content – has announced a partnership …
Sightings: Rockin’ Tacos Menu Boards June 27, 2012 by Super User UCView software is driving new menu boards at some place called Rockin’ Tacos in Lost Wages. The creative team can probably save the stamps when it comes to awards, BUT what I like about this can be summed up in one sentence: You could actually read the selections from a distance. I have seen three …
Arsenal Plans To Pour On the Content At InfoComm June 6, 2012 by Super User Denys Lavigne and the other folks at Arsenal Media will just about have the InfoComm floor to themselves next week when it comes to creative content services, which is a pretty nice situation given that floor will be filled with pro AV people who know how to get content to screens but are generally stumped …
Screenfeed Automates London Olympics Coverage For Digital Signage Networks May 31, 2012 by Super User This is smart. There will be tons of interest in the upcoming Olympics in London and content that shows rolling results, images and video will be in demand. Screenfeed has packaged up dynamic content bundles built exclusively for digital signage, with material that works with and without sound. The Bronze package has a live medal count showing the …
Belgian Travel Agency Makes The World Its Video Wall May 30, 2012 by Super User Hat tip to OOH-TV for spotting this the other day … Video walls seem to be an area of genuine growth in this sector, owing a lot to thinning seams and also to lowered costs. But apart from some interesting stuff done at trade shows, how often have you seen a deployed video wall (setting MicroTiles …
Insteo Debuts New HTML5-Driven Twitter Visuals At ScreenMedia Expo May 16, 2012 by Super User This is cool and kinda funny. Dear Adobe Flash, It’s been great, but we’re moving on. Yes, the rumors are true, we’ve been hanging out with HTML5. It’s SO much better! Our new digital signage content is HTML5 based – runs on Android, iOS, Digital Signage players. Great for events, retail, clubs, classrooms, boardrooms – …
Insteo’s Mobile-Digital Signage Mash-Up Drives Live Event Traffic At NAB April 19, 2012 by Super User The guys at Insteo just wrapped up the National Association of Broadcasters show in Las Vegas, having put together an intriguing mobile-digital screen execution for the broadcast and photo gear supply firm Vitec, which has one of the biggest booths at the annual show. “Vitec hired us to help with their Live Event area,” says …
Awards: MediaPost Hands Out Digital OOH Creative Honors April 12, 2012 by Super User InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end of that day-long Digital OOH forum. The award was for that Run with Ryan campaign for Asics that was installed in New York’s Columbus Circle subway station. The installation, which has …
Screenfeed Adds Video News Feed And Content Moderation Tools April 11, 2012 by Super User I’m often not sold on the idea of news as valuable content on digital screen networks (it’s not exactly hard content to get if you’re interested), but if you are going to do it, do it well. It’s the reason I like Minneapolis-St. Paul-based Screenfeed, which DOESN”T do news tickers and pretty carefully curates and …
