Google Switches On Spots On LED Board That Ate Times Square November 25, 2014 by Dave Haynes The launch content for The LED Billboard That Ate Times Square has been replaced by booked content from Google – which is running a series of long-form pieces and interactive gaming elements all aimed at promoting the latest version of its Android mobile operating system. You are currently viewing a placeholder content from YouTube. To …
US FDA Issues Calorie Count Rules: What That Means For Digital Menu Vendors November 25, 2014 by Dave Haynes After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines. The rules apply to sites with 20 …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Dave Haynes The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
Make Your Next Product Video Ad For Free November 14, 2014 by Dave Haynes Spotomate has just added a new free video template – well, free through the 21st – for marketing products and services. The graphic designer has skewed the template to smartphones, but I think it works better marketing other products and services that don’t demand hero shots (as smartphones do). Here’s what it looks like made …
Data Call Rolls Out AP Video Wraps For Digital Signage November 10, 2014 by Dave Haynes Data Call Technologies is rolling out a new content subscription service called Video Wrap, which is news packed up by the Associated Press. The Video Wrap product, says a release, effectively distributes fresh news and informational video content that is updated for our subscribers throughout the day. Our new Video Wrap product is optimized for use in …
DSA Crown Award Winner List November 7, 2014 by Dave Haynes The Digital Screenmedia Association (DSA) did its annual Crown Awards this week in New York City. Here’s the winner list: Category – Point of Sale (content budget of $10,000 or more) Gold: Bank of Ireland, submitted by RMG Networks Silver: Titanfall Video Wall Experience at the Microsoft Stores, submitted by Synect Media Bronze: AT&T Flagship …
Screenfeed Fires Up Sports Central November 4, 2014 by Dave Haynes Syndicated content packager and publisher Screenfeed is rolling out a very slick new service today called Sports Central. It’s a dynamic infographic service that goes way the heck beyond what normally gets presented as sports content for digital signage. Most digital sign networks present sports news and scores in the dreaded ticker format, or as …
Free Spotomate Video For Small Businesses October 31, 2014 by Dave Haynes For the next seven days you can test-drive Spotomate and download a free, finished video ad that’s great for small businesses as diverse as personal training studios to motorcycle dealerships. Here’s how the 30-second spot looks as a tool for marketing an imaginary fitness studio (yeah, I just noticed the little typo): The 30-second spot requires six photos …
HTML5 Is Done Evolving October 28, 2014 by Dave Haynes The really technical stuff is here, but the doofus version that suits me much better is that the W3C organization that sets HTML development standards globally published its Recommendation of HTML5 — the final version of the HTML5, years after it was first introduced. All the cool stuff that you never used to be able to do …
A Personal Trainer Ad From A Car Ad October 27, 2014 by Dave Haynes I get a kick out of pushing the limits on what you can do with templates on Spotomate. While you wouldn’t think there’s a lot of shared marketing DNA between auto dealers and fitness trainers, they’re both using lotsa visual energy to get their products and services across to prospective customers. Here’s a quick auto spot that …
