In Digital Signage, Everyone’s A Content Producer August 27, 2014 by Dave Haynes In the talks I have been doing lately, one of the points I’ve been raising consistently is that everyone is now a potential content producer for digital signs. We’re all walking around with smartphones that are as good or better than many point and shoots. Most phones and tablets also tend to have pretty good …
Projects: Virtual Paparazzi At The Movie House August 27, 2014 by Dave Haynes The Cineplex Digital Solutions team turned on experiential video walls in three of the parent company’s Toronto-area movieplexes this week, creating something of a virtual paparazzi experience for people heading in to see the latest blockbuster. The walls have three components – two very large LCDs with touch overlays on either side of a rectangular …
ABC’s Day In Pictures Is Broadcast Content That Works On Digital Signs August 19, 2014 by Dave Haynes It’s rare when broadcast news material makes an effective jump across mediums and on to digital signs. We’ve all seen newscasts with talking heads on place-based screens where there’s no audio support. And we’ve seen local news reports shoveled into the programming schedules of digital sign networks, and wondered why is that there? My little …
Seven Ways To Get Your Digital Signage Creative Seen And Remembered August 19, 2014 by MarkJanke GUEST POST: TOM PRITZKER, JOHN RYAN Digital signage is its own highly-nuanced medium. It looks like TV, works like the Web and takes a lot of visual cues from outdoor advertising. Most mediums have defined activities – people who sit and watch TV, listen to radio, read newspapers and surf the web. With digital signage, …
The Weird Box Emerges From Digital Signage Shadows July 24, 2014 by Dave Haynes CE labs has been a loyal Sixteen:Nine advertiser for at least a year now, providing playback and distribution gear, software and services in the digital signage space. The Dallas-based company is very good at keeping marketing materials fresh, and I was intrigued by a new set of ads promoting something they’ve dubbed The Weird Box. …
Nebraska’s Blabfeed Offers Up $69 Digital Signage Creative July 7, 2014 by Dave Haynes So … how about full-motion graphic ads produced for $69? That’s the pitch from a company called blabfeed, based in Bellevue, Nebraska. As a way to generate some attention for its services, the company has a limited time offer out for $69 flat-rate content development. blabfeed is primarily a VAR and integrator, so it has …
Video: Tim Hortons In-Store Dining Network June 23, 2014 by Dave Haynes The Canadian coffee chain Tim Hortons is such a part of the cultural landscape up here that someone actually produces a very polished-looking independent blog called Inside Timmies. Michael Tutton from Ontario Lottery came across a post about the chain’s in-store TV, which includes a video of the programming. This picks up on his Tweet. …
Why 4K Isn’t Yet Ready For Digital Signage Prime Time June 21, 2014 by Tara Parachuk Guest Post: Manuel Edghill, digbil Much buzz has been generated in the digital signage industry surrounding 4K displays and content. A lot of this hype is generated by 4K display manufacturers. But is 4K truly ready to become mainstream in digital signage? Most potential consumers of 4K displays who have viewed them in person have typically …
Data Visualization Is The Next Big Thing In Digital Signage June 17, 2014 by Dave Haynes Two of three of us are visual learners. We’d rather see it, as opposed to read it. We like to understand, quickly and in visual terms, what’s going on. The ancient adage about a picture being worth 1,000 words is very relevant to digital signage, particularly when most people who get around screens glance at …
Fashion Video Firm Transitioning From DVDs To Digital Signage Network June 13, 2014 by Dave Haynes A New York-based video production company called Video Catalogue, or VIDCAT for short, has launched Screen Fashion TV – a digital signage content network that runs material from premium fashion shows. The company has been producing and distributing fashion show DVDs for a decade, but has jumped on the combination of low-cost Android boxes and …
