Building The List: Who Does Digital Signage Creative? August 29, 2012 by Super User I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. There are very, very few companies whose primary business is producing creative for digitally-networked screens. So I thought I would build up the list, and share it around here. There are …
Locamoda Tweet Visuals At RNC Convention August 29, 2012 by Super User Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research firm McLaughlin & Associates.
Gas Retailer Rolling Out Interactive Displays At Pumps August 24, 2012 by Super User Saint John, New Brunswick-based Irving Oil – a big player in gas retail in Maritime Canada and upper US Northeast – has introduced a new service that tries a different spin on the media on gas pumps thing. IRVision, as it is called, is interactive. I don’t have much enthusiasm for the content plan, but …
Research: Humor, Character Development Matter Most In TV Ads August 22, 2012 by Super User Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content – save perhaps humor – but this new research from Nielsen is still valuable if you are in the business of creating content for this medium. A recent analysis by research …
DSA Taking Entries For Content Awards; Big & Small Budget Work Judged Separately August 22, 2012 by Super User The Digital Screenmedia Association has started accepting entries for its DSA Crown Awards, “recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and/or mobile technology.” New this time around, which I like, is parsing the entries by two categories, by budget – less or greater than $10K. …
Pro Hockey’s NY Rangers Turn On Digital Signage Network August 13, 2012 by Super User Many years of doing this has exposed me to digital signage being used in endless ways, but I have never seen it applied as a tool to herd pro athletes. Pro hockey’s New York Rangers are using digital screens at its Madison Square Garden Training Center in Tarrytown, NY to communicate with the players. The Rangers, …
Interactive: Screenreach Launches Dance With Cheryl Cole Mobile App August 6, 2012 by Super User The guys at Screenreach have launched a program that lets shoppers at a UK mall spark up their smartphones and emulate the dance moves of Brit pop star Cheryl Cole. The movement-based dance game requires people – presumably 16 year old girls are the audience here – to download a Screach mobile app and then …
Content: Rise’s Interactive Profiler Gadget Used For College Hall Of Fame August 6, 2012 by Super User Halls of fame and donor walls are recognition efforts that are really well-suited to interactive digital screens, simply because a plaque or photo can only tell relate the bare essentials about the people people being celebrated. RiseVision has a post up on its blog pointing out how a small college in Oregon, southwest of Portland, …
Aerva Twitter Tool Makes Tweet Stream Safer For Digital Signage Networks August 1, 2012 by Super User Aerva was one of the first digital signage software companies to jump on the Twitter visualization thing, and the company has announced a new product called AerTweet that significantly juices up the offer. “Aerva also created our Twitter widget almost five years ago now—in the early days of Twitter,” founder and CEO Sanjay Manandhar related via …
A VERY Different Take On Digital Signage Wayfinding July 30, 2012 by Super User DISFORM 2012 – BAR sign in action from Dani Wolf on Vimeo. Tweets like this tend to catch the eye … https://twitter.com/Pufferfish_Ltd/statuses/229961140694818816 Pufferfish is a Scottish firm that does spherical displays, and has someone who apparently doesn’t think much of the wayfinding work in digital signage at the moment. So I went and had a …
