DSE 2015 Booth Field Guide: Screenfeed March 2, 2015 by Dave Haynes Jeremy Gavin, CEO, Screenfeed Booth C6 Why do people going to DSE need to put your company on their Must See list of booths? Because we help increase viewership of screens and make them more relevant to our customers’ audience. We do this through licensed, high-quality, dynamic content that continuously updates to keep screens fresh and …
DSE 2015 Booth Field Guide: Enplug February 25, 2015 by Dave Haynes Ryan Gushue, Enplug DSE Booth: FT4 Why do people going to DSE need to put your company on their Must See list of booths? Enplug will be announcing the release of their software development kit (SDK) for its open digital signage platform, which is applying the ‘app’ paradigm of mobile devices to digital signage. Enplug’s …
Why Update A MenuBoard Digitally When You Have Duct Tape Handy? February 20, 2015 by Dave Haynes This is just all kinds of awesome – as relayed by a regular reader. It’s a digital display used by a BBQ/pulled pork food concession at the big international auto show in Toronto. It appears the concession went out of stock on an item, and in the absence of having the tools or even …
Guy Proposes, Backed By C-Store Digital Sign February 17, 2015 by Dave Haynes A couple that frequents a Wawa c-store in Easton, PA likes the place so much one of them proposed to the other, right in the store, with a digital sign a central part of the big moment. “The couple frequent Wawa often (they say it’s one of their favorite places!), so they wanted to include …
Data Visualization: How The World Reacted To Kanye, Sia Et Al At Grammys February 10, 2015 by Dave Haynes I have been blabbering on for anyone that will listen about the possibilities good data visualization has for digital signage. I stress good because a lot of the visually interesting stuff I have seen falls down a little when you try to decode what the information is conveying. In other words, it can look cool, …
Projects: TravelCenters’ Screens Integrated With Back-End Data February 2, 2015 by Dave Haynes I’m not what you’d call enthusiastic about the approach the client has taken to content design here – too much, too little, where to start – but I do like back-end integration that Burlington, ON-based ADFLOW Networks has put together for TravelCenters of America. The digital signage CMS company has integrated its platform with the enterprise …
Digital Signage As Crowd Control? December 31, 2014 by Dave Haynes I’ve spent lots of time meeting with shopping mall operators talking about the wide variety of uses for digital signage around their facilities, but I never thought of crowd disbursement as one of them. This is what was on the screen at the Mall of America, in Minneapolis-St. Paul, at the height of a protest …
A Holiday Video Gift For Networks, From Freshwater December 4, 2014 by Dave Haynes The good folks at Freshwater Digital Media Partners, in Grand Rapids, Michigan, have shot and produced a lovely holiday season spot that digital signage networks are free to download and run on their screens. The live action spot, called Gloves: The Gift Of Giving, has all its rights cleared for the location, actors and music, for unlimited …
Three Ways To Build Digital Signage Ads And Messages On Tight Budgets November 28, 2014 by Dave Haynes Digital signage networks have insatiable appetites for fresh content and creative, and producing that material can turn into one of the biggest line items on a network’s operating budget. Creative costs can easily shoot into five and six figures annually, even higher on large national deployments. For a lot of small to medium business …
Europe Also Facing New Menu Guidelines November 26, 2014 by Jennifer Davis GUEST POST: Luka Birsa, Visionect The rules on what kind of information businesses must display for their customers vary from industry to industry, as well as from country to country. Take the hospitality industry and food allergen information for example. Whether disclosing the allergenic substances in the items on your menu is prescribed by law …
