Guest Post: Exploring CMS Workflow – Presided by Royal Bloodlines October 2, 2012 by Michael Arnett We often hear about content being king, and either context, communication or collaboration being queen, depending on whom you ask. Those ceremonial drums continue to beat mercilessly, and for good viewing reason. Behind the screen, however, whether relevant, beautifully collaborated content radiates throughout the royal castle, there still neeDS to be some kind of mechanism …
Project Profile: Hyperlocal Ad Network Expanding In Phoenix September 21, 2012 by Super User Unified Brand has been taking an interesting run at the whole hyperlocal digital network concept in the Phoenix area, and has now expanded into a sports center. Aspire Kids Sports Center now has five HD displays in its facility, running a mix of licensed videos and other digital material from content providers like CBS, and syndicated health and …
Company Offers Free All You Can Eat Stock Video Library For A Week September 20, 2012 by Super User I don’t know a thing about a company called VideoBlocks, but I do know motion graphics designers save a lot of time and control costs by using things like stock video and animations to build ads and messaging spots. So that community will be intrigued by an offer that came in via email this morning that provides “7 …
Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall September 18, 2012 by Super User Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how that Cheryl Cole interactive dance thingie worked with Screenreach at a UK shopping mall. To promote the UK pop star’s new album, A Million Lights, ClearChannel UK worked with with TED@MediaCom …
Research: Advice, Opinions Trusted; Display Ads, Not So Much September 17, 2012 by Super User The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of paid advertising, ie TV, print, digital, radio. What’s interesting is how little trust people put in just plain advertising and how much more they do in recommendations from peers. “Recommendations from …
Content: Short Bites Adds Consumer Tips; Lowers Prices September 13, 2012 by Super User Tracey Crowe sent an update on her Charlotte, NC-based company Short Bites Media, which produces and sells content packages for digital sign networks. She’s added a set of consumer tips focused on energy savings, which add to packages she had on Fun Facts, Travel and going green. The latter is a big focus of the …
Content: Screenfeed Hits The Road With National Geographic “Destinations” Clips September 13, 2012 by Super User I will get squarely behind any content for digital screens that isn’t an utter commodity (like news, score and weather), so I was happy to get a note from Jeremy Gavin and his Screenfeed crew in the Twin Cities, announcing a new service focused on the renowned nature and global culture visuals of National Geographic. The …
Insteo Launches Free US Election Social Gadgets September 11, 2012 by Super User The folks at Insteo, down in Long Beach, CA, have put together a nice promotion that provides US network operators with a great free tool to use on screens in the last days of the US presidential election this fall, while also showcasing Insteo’s social content capabilities. The company has developed three gadget/widgets/thingdoodles that pull …
Times Square Interactive Promo Bridges Digital And Social (For A Change) August 30, 2012 by Super User How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not too shabby, particularly given that a lot of Digital OOH operators are pretty spanking happy if people even notice their screens, never mind engage. LocaModa CEO and Founder Stephen Randall has …
The Basics: Using Sticky Content To Drive Viewership August 30, 2012 by Super User The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas at airports in Sydney, Melbourne, Brisbane and Perth. What they have done right here is parked the advertising window in a very busy area and right between the arrivals and departures …
