One Week Of DOOHgood November 16, 2013 by Super User Having seen the footages that was starting to trickle in fro he Philippines it was pretty obvious by this part Monday morning that the DOOHgood effort born out of the Japan Tsunami needed to be ramped up to full scale again. So Monday morning, I started writing emails and posts. By Friday evening, we had …
Seenspire Releases Gorgeous Digital Signage Holiday Video Packs October 29, 2013 by Super User The content company Seenspire does some really nice work both on the creative and scripting side, and has just released a package of videos that cover 12 holidays and events – from Christmas to St. Paddy’s Day – with two versions of each. The nice wrinkle here is that part of the deal is the company …
If A News Spot Runs In A Mall, Does Anyone Watch It? October 10, 2013 by Super User Are tight, graphically intense micro news spots and features built for mobile just the content ticket for people who are out in malls shopping? Not sure, at all, but credit to Adspace Digital Mall Network for going off the heavily worn and dubious playbook by trying something new with information feeds. The company, which has …
Guest Post: Why Should I Care About HTML5? September 20, 2013 by Jeremy Ozen HTML5 has been slowly changing the internet over the last several years. Like kudzu overtaking the abandoned landscapes of Flash, HTML5 is offering new and creative ways to drive content on the web. It’s no secret that Steve Jobs looked to put Flash six feet under when he blocked all Flash content from complying with …
Vine Changes Advertising As We Know It??? Bullsh*t! September 11, 2013 by Super User I just finished reading a post on American Express’s Open Forum (which is about … I’m not sure) that posed with a straight face the question: Could Dunkin’ Donuts’ Vine Ad Change Advertising As We Know It? The answer is No. The micro-spot using Twitter’s Vine service ran on ESPN’s Monday Night Football the other …
When It Comes To Travel Rest, Nothing Tops 3D Headbanging September 11, 2013 by Super User The whole auto-stereoscopic, glasses-free 3D thing is curious, but it just got weirder with news that now you can pull off a US highway for a much-needed comfort break and rest, and take in some ferocious head-banging. The Travel Plaza TV network – which does its content in glass-free 3D – ran a trailer starting …
Survey: What Content Matters August 26, 2013 by Super User My friends at the Belgian content startup Seenspire do automated content feeds for networks (as well as custom content), and are working with a university in their country to do some market research. They have collaborated on a short survey that pokes at end-users about what content matters to them, how they use it …
There’s No Content Fairy In Digital Signage August 9, 2013 by Super User Every so often, I have to look across a table at clients and drop the devastating news on them that there really is no content fairy. The many minutes of original creative and content programming they envision for the shiny new digital signage network they’re planning to light up will not just magically load in …
Projects: 19,000 Sq Ft Of Display And Brilliant Content At Redone LAX Terminal July 7, 2013 by Super User This has the makings of something really special. The revitalized Tom Bradley International Terminal (TBIT) at LAX opens next month with a series of enhancements that will make the technical side of travel better, but also add to the experience of passing through the crazy-busy airline terminal. The terminal will be filled with big, intriguing …
Mood Media Does Content Deal With TripAdvisor June 21, 2013 by Super User I was talking recently with someone about content and who was out there thinking a little differently about what went on screens, The gas station guys, I said. They are sourcing material from new and different places. I don’t have much enthusiasm for the stuff shovelled from broadcast networks, but I do like the stuff …
