Media Companies Investing In An Increasingly 9:16 World December 17, 2015 by Dave Haynes If you have been around digital signage for a few years, you know about the struggles sign networks that were based around portrait mode had in finding and using content. Just about everything out there was landscape, and precious little was made in their chosen 9:16 format. So these networks would either do serious edits on …
Cues And Clues To Tuning Your Digital Signage Content To Your Core Audience December 15, 2015 by Dave Haynes One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. Adobe has been releasing a series of surveys looking at how consumers look …
Projects: Illinois Church Lights Up Simple, Logical, Nice Digital Signage Network December 9, 2015 by Dave Haynes Here’s a great example of how digital signage projects – no matter how modest – can succeed because the people or person behind it exercised solid thinking and common sense, and coupled that with some creative talent. I saw a Tweet about a church using Rise Vision’s open source content management platform and Raspberry Pi …
Nanonation Promotes Good Work & Product In New Marketing Video December 7, 2015 by Dave Haynes Regular readers will be solidly at the “Yeah, Yeah, Dave, got it” stage when it comes to me going on about the importance of marketing videos in a video driven business (and how few do it). But, I’ll keep going on about it until it becomes commonplace, instead of rare. Bryan Fairfield, President and CEO …
Eight Content Subscription Options To Feed The Digital Signage Beast December 1, 2015 by Curtis Tilly Digital signage networks are content-hungry beasts, and one of the ways to keep fresh and happy is through subscription content services. Those content feeds can vary quite a bit from company to company, but the business models tend to be similar. In most cases, network operators pay a set fee for the automated delivery of …
Projects: Apple Goes Very Big With LED In New Dubai Store November 25, 2015 by Dave Haynes I’ve written in the past about how Apple’s much-imitated minimalist store design has always been, at least to me, curiously light on digital signage. A typical store has screens, but those screens are accents. Very different story at Dubai’s Mall of the Emirates, which has a giant, fine pixel pitch LED wall that dominates the …
Projects: Start-up Testing Virtual Dressing Room Mirror At Polo NYC Flagship November 18, 2015 by Dave Haynes Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. Instead of the oft-touted augmented reality parlor trick – stand here and we’ll let you virtually try on clothes …
Projects: GM Canada Rolling Out Screens Across Auto Dealership Network November 15, 2015 by Dave Haynes A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. I have direct experience going dealer to dealer selling the digital signage dream …
Live Data Is Great, But Clutter, Not So Much November 11, 2015 by Dave Haynes I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. …
Signage Solutions Company Puts Vertical Focus On Marijuana Shops November 11, 2015 by Dave Haynes When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in …
