New Johns Hopkins Study Backs Up Value Of Adding Calorie Counts To Menus November 10, 2015 by Dave Haynes A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. It’s …
Digital Art Gallery Start-Up Skips Hardware R&D By Using Smart Signs October 27, 2015 by Dave Haynes A digital artworks startup, one of several that have popped up in the last couple of years, has realized it could dodge a lengthy, painful and expensive R&D phase by forgetting about custom display hardware and simply using a smart sign display. Digital art platform provider Blackdove is using Samsung’s smart signage system on chip displays as the delivery vehicle …
Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative October 19, 2015 by Dave Haynes One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. Nielsen’s latest Global Trust in Advertising Survey asked 30,000 online consumers what advertising themes are most impactful, …
Projects: Moscow Lights Up Giant 370-Meter Wide Projection Map Show October 12, 2015 by Dave Haynes Via AV Interactive This is one BIG projection mapping projected – described as a world record for this kind of tech. The 370-metre facade of the Ministry of Defence in Moscow was bathed in light from 142 digital projectors across six towers. For the metric impaired, that’s roughly four football fields wide. It was for a recent …
ComQi Paper Takes Different Look At Corporate Comms Signage Strategy October 9, 2015 by Dave Haynes NY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about. It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards. Two …
TUFF Subway Film Fest Set To Run On Toronto’s TTC Digital OOH Screens September 10, 2015 by Dave Haynes The Toronto International Film Festival will soon take over the cinemas and chic hotels of downtown Toronto, and below the streets, the Toronto Urban Film Festival, aka TUFF, is about to take over screens in the subway system. Described as North America’s largest commuter film festival, TUFF runs some of the world’s best one-minute silent films on PATTISON …
Original Community Content Focus of New LA Digital OOH Network August 31, 2015 by Dave Haynes A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a very different spin on dining area screen networks. The big difference with America’s Community Network is programming that is predominantly original and all focused on the people, places and character of …
DSE Opens Up Awards Submissions – Why You Should Care August 26, 2015 by Dave Haynes The Digital Signage Expo people have opened up the submissions process for its annual Apex awards for content and installation work, with a November deadline to get your pitches in. DSE moved the awards event from a dinner (which it ran for several years) to a breakfast in 2015. I’m not sure how that went, …
Valotalive, Signagelive Partner On Real-Time Data Visualization Services August 25, 2015 by Dave Haynes A couple of “live” companies have put together a partnership to start using HTML5 in bringing real-time visualized content to digital signage screens, particularly in business environments. The deal – a global partnership – is between Finland’s Valotalive and the UK’s Signagelive. It includes packaged RSS news and weather feeds, as well as social media …
GSTV Adds Micro Movie Reviews To Gas Pump Content Mix August 17, 2015 by Dave Haynes I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. Gas Station …
