DSE 2016 Booth Field Guide: Studio Squared February 26, 2016 by Dave Haynes Studio Squared, Booth C14 Why do people going to DSE need to put your company on their Must See list of booths? Companies need content, and Studio Squared is a finely tuned, content-creating engine. I’d venture to say we create more digital content than any other company in America. That’s mainly because we create, manage …
Insteo Opens HTML5-Focused Digital Signage Content Store February 25, 2016 by Dave Haynes Many signage software companies have for years offered up design templates and modest app stores to make content creation cheaper and easier for customers, but a new content store being marketed by Long Beach, CA-based content/creative shop Insteo is taking a different approach that says more about where the industry is going, as opposed to …
Employee Engagement Issues Solved With Digital Signage February 22, 2016 by Stu Armstrong GUEST POST: Sean Matthews, Visix The term “employee engagement” has been a hot topic ever since a 2012 Gallup study showed that companies with highly involved employees significantly outperform those who don’t. This confirmed with hard data something managers had long suspected – people work harder when they feel like they are part of something, …
6 Tips & 20 Tools For Creating Effective Digital Signage Content February 16, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Imagine the absolute worst possible digital signage content. Let’s say it’s in Comic Sans. The type’s too small, and there’s a whole paragraph of text up there—in yellow text on a white background, naturally. There’s one picture, but it’s tiny and grainy, floating in that white void. Also, the slide …
Signage-Focused Crown Content Creative Shop Launches February 16, 2016 by Dave Haynes Michael Tutton is well known in Toronto-area digital signage circles as the guy who, for many, many years, ran the digital display networks for Ontario Lottery and Gaming Corporation’s many gambling and hospitality properties. He left OLG late last year, recharged a little in the tropics, and has now launched his own signage-focused creative shop, …
Six Great Ways To Optimize Workplace Communications Using Digital Signage February 4, 2016 by Tim Griffin GUEST POST: Colin Bovet, Enplug Whether you’re the Head of Culture at a tech startup or a manager at a Fortune 500 company, you should care deeply about how to communicate with your team. The study and practice of communication within companies is called internal communications, and it is crucial to boosting employee engagement. One study …
Projects: Risotto Ball Sales Explode After UK Chain Adds Digital Menus January 28, 2016 by Dave Haynes So first – there are fast food stops for risotto balls? Second, if you market them using digital menus, sales may get a very nice bump. That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. UK-based digital signage company Eclipse Digital …
IAdea To Debut AnyTiles Infinite Video Wall Solution At ISE January 22, 2016 by Dave Haynes Taiwan-based device and solutions company IAdea has started marketing what it calls AnyTiles, an “infinite video wall” solution that gets away from the need for driving large, tiled displays with custom and high-end PCs and play-out devices. IAdea has dubbed the technology as Distributed Graphics Architecture (or DGA), and will be showing it off next …
Five HTML5 Options For Building Digital Signage Creative January 4, 2016 by Curtis Tilly For two decades, Adobe Flash was the Holy Grail for designers creating motion graphics for the web and digital signage. Recently, however, the Interactive Advertising Bureau (IAB) made HTML5 the new industry standard for digital creative. Unlike Flash, HTML5 provides a universal tool to create content that, because the rendering is done by the browser, …
Projects: Digital Drives Happier Holiday Travel At Toronto’s Pearson Airport December 28, 2015 by Dave Haynes Traveling through airports during the Christmas holiday period can suck the joy out of just about anyone – between line-ups, delays, many more rookie travellers than normal and general mayhem. So the people at Toronto’s Pearson International Airport put together an on-premise Happier Holidays campaign that uses temporary digital displays, among several tools, to inject some fun. …
