Projects: TravelCenters’ Screens Integrated With Back-End Data February 2, 2015 by Super User I’m not what you’d call enthusiastic about the approach the client has taken to content design here – too much, too little, where to start – but I do like back-end integration that Burlington, ON-based ADFLOW Networks has put together for TravelCenters of America. The digital signage CMS company has integrated its platform with the enterprise …
Digital Signage As Crowd Control? December 31, 2014 by Super User I’ve spent lots of time meeting with shopping mall operators talking about the wide variety of uses for digital signage around their facilities, but I never thought of crowd disbursement as one of them. This is what was on the screen at the Mall of America, in Minneapolis-St. Paul, at the height of a protest …
A Holiday Video Gift For Networks, From Freshwater December 4, 2014 by Super User The good folks at Freshwater Digital Media Partners, in Grand Rapids, Michigan, have shot and produced a lovely holiday season spot that digital signage networks are free to download and run on their screens. The live action spot, called Gloves: The Gift Of Giving, has all its rights cleared for the location, actors and music, for unlimited …
Three Ways To Build Digital Signage Ads And Messages On Tight Budgets November 28, 2014 by Super User Digital signage networks have insatiable appetites for fresh content and creative, and producing that material can turn into one of the biggest line items on a network’s operating budget. Creative costs can easily shoot into five and six figures annually, even higher on large national deployments. For a lot of small to medium business …
Europe Also Facing New Menu Guidelines November 26, 2014 by Jennifer Davis GUEST POST: Luka Birsa, Visionect The rules on what kind of information businesses must display for their customers vary from industry to industry, as well as from country to country. Take the hospitality industry and food allergen information for example. Whether disclosing the allergenic substances in the items on your menu is prescribed by law …
Google Switches On Spots On LED Board That Ate Times Square November 25, 2014 by Super User The launch content for The LED Billboard That Ate Times Square has been replaced by booked content from Google – which is running a series of long-form pieces and interactive gaming elements all aimed at promoting the latest version of its Android mobile operating system. It’s hard to find anything official about this, but from …
US FDA Issues Calorie Count Rules: What That Means For Digital Menu Vendors November 25, 2014 by Super User After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines. The rules apply to sites with 20 …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Super User The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
Make Your Next Product Video Ad For Free November 14, 2014 by Super User Spotomate has just added a new free video template – well, free through the 21st – for marketing products and services. The graphic designer has skewed the template to smartphones, but I think it works better marketing other products and services that don’t demand hero shots (as smartphones do). Here’s what it looks like made …
Data Call Rolls Out AP Video Wraps For Digital Signage November 10, 2014 by Super User Data Call Technologies is rolling out a new content subscription service called Video Wrap, which is news packed up by the Associated Press. The Video Wrap product, says a release, effectively distributes fresh news and informational video content that is updated for our subscribers throughout the day. Our new Video Wrap product is optimized for use in …
