Solving The Digital Signage Content Riddle In Small Businesses July 25, 2016 by Joni Schmeichel Guest Post: Joshua Gross, KIO digital signage The effectiveness of a digital signage marketing strategy ties directly to the quality of the content. Think about all those “targeted” monthly home marketing magazines that you’ve found in your mailbox, and dumped directly into your recycling bin. Much of it is badly-designed, using grainy images and unpolished copy, and it …
Mvix Ends Up In Court, But That’s OK July 22, 2016 by Dave Haynes The Washington, DC-area digital signage firm Mvix has found itself in court, but in an entirely good way. The company, which does cloud-based software, has developed a dynamic Digital Docket Display widget aimed at courthouses – showing real-time case information, including case numbers, parties involved, courtroom and time. Docket Display Systems, says the company in …
Digital Trends Showcase Moves Down Road To The Falls For 2016 July 21, 2016 by Dave Haynes The guys who do the annual Digital Trends Showcase in Toronto – which has run each fall for the last few years – have moved on down the highway to Niagara Falls, Ontario for this year’s event. The event – which I’ve not been to for various scheduling or traffic avoidance reasons – puts several …
New York’s Subway System Resorts To Digital Messaging To Warn Distracted Pokemon Go Players July 20, 2016 by Dave Haynes Concerns about subway riders being dangerously distracted by their need to do whatever the hell they do with the red-hot Pokemon Go augmented reality mobile app has compelled MTA New York City Transit to start running safety messages on its On The Go Travel Station kiosk network. It’s a four and half foot drop to the …
5 Questions That Get Digital Signage Projects Off To A Solid Start July 20, 2016 by Dave Haynes So, you’ve been told you’re now in charge of your company’s first digital signage project, and having pounded “digital signage” into your browser’s search bar, you’re scouring the web looking for direction and advice. Digital signage doesn’t look all that complicated. Screens on walls. Content. Updated over the Internet. Easy-peasy. But something’s telling you that’s not quite true …
What Happens When People Obsess Over What Technology Does, Not What It Can Do July 18, 2016 by Niel Rieger Guest Post: Mark McDermott, ScreenCloud Back when I began to create websites in the late 90s I found I could create a website that had the time on it. So I put this clock ‘feature’ on a few websites. Actually, every single website. Back then, it was a big deal. A clock! On a website! …
16:9 Podcasts: Vincent Encontre, Intuilab July 13, 2016 by Dave Haynes This week, I am speaking with Vincent Encontre, the CEO of the Toulouse, France-based interactive software firm Intuilab, which has a great product for reducing the time, cost and complications of getting interactive touchscreen projects together. Encontre talks about the company’s roots, servicing companies like Airbus, and how it pivoted into interactive digital. We spend …
Digital Convergence, Interactivity And Personalization Key To Digital Signage’s Future July 8, 2016 by Richard Murton Guest Post: Cornelia Henkel, Advanced Digital Solutions The ongoing digital convergence of digital signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. Digital signage will evolve to digital engagement, enabled by an increased interactivity between …
5 Tips On Increasing Employee Commitment Using Digital Signage (Part 2) July 5, 2016 by Luis Villafane Guest Post: Richard Fortin, ITESMEDIA Are you engaging your employees during their shifts? In this second of two posts, we will look at three other ways to increase your employees’ commitment in the workplace, using digital signage. Part 1 is here. 3 – Democratize information In order to be committed to your work, you must make …
5 Tips On Increasing Employee Commitment Using Digital Signage July 4, 2016 by Luis Villafane Guest Post: Richard Fortin, ITESMEDIA Sadly, many employees show up at work day after day without any real motivation. Worse still, some are there only to work their hours and collect their paycheque. It’s hard to imagine they’re very committed to the success of their company. Commitment has become a major management concern. It’s the number one …
