Six Tips On Creating Effective Playlists For Digital Signage June 1, 2016 by Niel Rieger Guest Post: Mark McDermott, ScreenCloud Personalization has long been recognized as the key to cutting through noise in our over-saturated digital world. In digital signage, where you have just seconds to grab attention against the passer-by’s friends, iPhone or work schedule, it’s even more crucial. Let’s say your audience is in the 50-65 year-old cohort. You’ve …
Your Best Digital Signage Opportunity Might Be The One You Already Won May 19, 2016 by Danica Trapara Guest Post: Michael Tutton, Crown Content I was brought once into a big digital signage project to provide content for a $250,000 display set-up, two hours before it was all set to go live. Sounds crazy, right? It was. In the months leading up to that launch, the installers didn’t push for answers on content. …
IoT And Digital Signage: The Invisible Elephant In The Room – Part 3 (Conclusion) May 18, 2016 by Sue MacCutcheon Guest Post: Tim Strähle, Adversign Media This is the final part of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. Digital signage: smarter through IFTTT IFTTT follows a simple concept that …
Digital Signage In The New Workplace May 17, 2016 by Kenneth Brinkmann Guest Post: Debbie Dewitt, Visix The workplace of the 21st century is a different animal than what some of us grew up with. With the dominant generations working being Generation Xers and Millennials, expectations and ideas of what makes a place worth working for are different than they were. Businesses are changing what they offer …
IoT And Digital Signage: The Invisible Elephant In The Room – Part 2 May 17, 2016 by Sue MacCutcheon Guest Post: Tim Strähle, Adversign Media This is part 2 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. What happens when IoT meets digital signage? The current state of …
Clearing Up HR Problems Using Digital Signage May 13, 2016 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix A good Human Resources team is indispensable to the smooth running of a company or organization. Companies today are investing more in their HR departments1. They are often the interface between management and staff, and can make the difference in having an engaged workforce that knows what’s expected and wants to …
Defining The Digital Workplace May 12, 2016 by Joel Dart Guest Post: Brandon Harp, Barco/X20 Media The digital workplace has many different meanings, and as someone selling visual and software solutions into that space, I constantly find myself asking customers what the digital workplace means to them. Very few have clearly defined answers. The IT research and advisory firm Gartner describes the digital workplace as a …
6 Tips For Digital Signage Calls To Action May 9, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Picture this: You’re the proprietor of a grocery store, and you’ve just installed your first digital signage system. You’ve been careful to do everything right. You did extensive research into what type of display would be right for your business, taking into account everything from cost to viewing angles. You …
8 Ways To Create Digital Signage Content That Rocks May 3, 2016 by Jorn Olsen Guest Post: Elena Lathrop, CrownTV Digital signage is only as effective as the content it displays. Screens are nothing but a medium, while content has the power to shape the customer experience and inspire action. You may have a few promotional graphics and social media feeds to share on your screens, but how do you create …
Monster Media, TINT Resolve Patent Dispute Through Cross-Licensing Deal April 28, 2016 by Dave Haynes In an interesting approach to patent dispute resolution, the out of home media company Monster Media and the social media visualization firm TINT have done a long-term patent and technology cross-licensing agreement. The deal sees Monster licensing its LocaModa-derived social media display patent portfolio of five patents to TINT, and TINT has licensed the use …
