DSA Crown Award Winner List November 7, 2014 by Super User The Digital Screenmedia Association (DSA) did its annual Crown Awards this week in New York City. Here’s the winner list: Category – Point of Sale (content budget of $10,000 or more) Gold: Bank of Ireland, submitted by RMG Networks Silver: Titanfall Video Wall Experience at the Microsoft Stores, submitted by Synect Media Bronze: AT&T Flagship …
Screenfeed Fires Up Sports Central November 4, 2014 by Super User Syndicated content packager and publisher Screenfeed is rolling out a very slick new service today called Sports Central. It’s a dynamic infographic service that goes way the heck beyond what normally gets presented as sports content for digital signage. Most digital sign networks present sports news and scores in the dreaded ticker format, or as …
Free Spotomate Video For Small Businesses October 31, 2014 by Super User For the next seven days you can test-drive Spotomate and download a free, finished video ad that’s great for small businesses as diverse as personal training studios to motorcycle dealerships. Here’s how the 30-second spot looks as a tool for marketing an imaginary fitness studio (yeah, I just noticed the little typo): The 30-second spot requires six photos …
HTML5 Is Done Evolving October 28, 2014 by Super User The really technical stuff is here, but the doofus version that suits me much better is that the W3C organization that sets HTML development standards globally published its Recommendation of HTML5 — the final version of the HTML5, years after it was first introduced. All the cool stuff that you never used to be able to do …
A Personal Trainer Ad From A Car Ad October 27, 2014 by Super User I get a kick out of pushing the limits on what you can do with templates on Spotomate. While you wouldn’t think there’s a lot of shared marketing DNA between auto dealers and fitness trainers, they’re both using lotsa visual energy to get their products and services across to prospective customers. Here’s a quick auto spot that …
Digital Signage: Passive Persistent Presence October 20, 2014 by Todd Lewis Guest Post: Mike Strand, StrandVision Lots of us get wrapped up in digital signage technology, and forget that the most important differentiator of digital signs is that they are passive in their communication, persistent with various messages driving home the same point and physically present. Think about it. Almost every advertising medium requires a conscious …
Auto Ad Becomes Snowmobile Ad October 17, 2014 by Super User I was explaining to a business contact one of the big keys to Spotomate is malleable templates, and while I have seen that work, I wanted to try it and back up the assertion that a template built for one kind of products can pretty easily be used for something quite different. Here’s a car ad, …
Free Download: Halloween Greeting October 15, 2014 by Super User Charlotte solutions provider 11 Giraffes has posted a free HD video download of a Happy Halloween greeting useful on just about any network. There are no evident strings attached, and no branding. I’ll make the reasonable assumption this drives some curiosity and traffic to the website.
We’re All Content Creators, So How Do We Curate It All? October 15, 2014 by Super User We’re all content creators now, and we’re all producing content in some form that could, in theory, find its way on to digital screens. We take photos and shoot videos with our phones, and post them to social channels. We make snarky comments and tweet them. Most of it should stay where it is, but …
HTML5 Now Far Outstrips Flash For Supported Media Environments October 8, 2014 by Super User Were there any doubts about the adoption rate for HTML5 and the argument that Adobe Flash was still the way to go for malleable, update-able motion graphics on digital signs, take a look at this graphic from Neuranet, the Toronto start-up that does HTML5 ad authoring. HTML5 caught up to Flash a year ago, and …
