Projects: Apple Goes Very Big With LED In New Dubai Store November 25, 2015 by Super User I’ve written in the past about how Apple’s much-imitated minimalist store design has always been, at least to me, curiously light on digital signage. A typical store has screens, but those screens are accents. Very different story at Dubai’s Mall of the Emirates, which has a giant, fine pixel pitch LED wall that dominates the …
Projects: Start-up Testing Virtual Dressing Room Mirror At Polo NYC Flagship November 18, 2015 by Super User Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. Instead of the oft-touted augmented reality parlor trick – stand here and we’ll let you virtually try on clothes …
Projects: GM Canada Rolling Out Screens Across Auto Dealership Network November 15, 2015 by Super User A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. I have direct experience going dealer to dealer selling the digital signage dream …
Live Data Is Great, But Clutter, Not So Much November 11, 2015 by Super User I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. …
Signage Solutions Company Puts Vertical Focus On Marijuana Shops November 11, 2015 by Super User When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in …
New Johns Hopkins Study Backs Up Value Of Adding Calorie Counts To Menus November 10, 2015 by Super User A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. It’s …
Digital Art Gallery Start-Up Skips Hardware R&D By Using Smart Signs October 27, 2015 by Super User A digital artworks startup, one of several that have popped up in the last couple of years, has realized it could dodge a lengthy, painful and expensive R&D phase by forgetting about custom display hardware and simply using a smart sign display. Digital art platform provider Blackdove is using Samsung’s smart signage system on chip displays as the delivery vehicle …
Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative October 19, 2015 by Super User One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. Nielsen’s latest Global Trust in Advertising Survey asked 30,000 online consumers what advertising themes are most impactful, …
Projects: Moscow Lights Up Giant 370-Meter Wide Projection Map Show October 12, 2015 by Super User Via AV Interactive This is one BIG projection mapping projected – described as a world record for this kind of tech. The 370-metre facade of the Ministry of Defence in Moscow was bathed in light from 142 digital projectors across six towers. For the metric impaired, that’s roughly four football fields wide. It was for a recent …
ComQi Paper Takes Different Look At Corporate Comms Signage Strategy October 9, 2015 by Super User NY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about. It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards. Two …
