CMS on Board: Amazon Introduces the Signage Stick October 10, 2024October 1, 2024 by Antonia Hamberger With its new Signage Stick, Amazon launches a mini media player for basic digital signage applications. It comes with pre-installed CMS solutions, such as Nowsignage or Novisign.
DooH: Times Square Experience in South America October 1, 2024 by Florian Rotberg Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square.
Mini Sphere: Vegas Clone to Be Built in Dubai October 2, 2024September 30, 2024 by Antonia Hamberger MGM Resorts plans to build a ‘Dubai Sphere’ that promises an experience on par with the original in Las Vegas. However, with just 300 seats, it will be a much smaller version of the iconic venue.
Sixteen-Nine Podcast: Balancing Digital Signage and Workplace Tech September 26, 2024 by invidis Editorial Team Tune into this week’s Sixteen:Nine podcast to hear Joe Giebel of Poppulo discuss the integration of digital signage into the workplace experience from a technological perspective.
DooH: AMD and the Tiktok Effect September 26, 2024September 26, 2024 by Antonia Hamberger The super media mix for young people: US chip manufacturer AMD brings its smartphone-style Tiktok campaign to DooH, achieving 27% more awareness among the target group.
DooH Measurement: Quividi from Delhi to Doha January 19, 2025September 26, 2024 by Florian Rotberg Delhi | Quividi has been a market leader in audience measurement and shopper tracking for years, pioneering the use of analytics and sensors in digital signage. However, convincing Europe of the benefits of these technologies remains challenging, especially with the added complexity of GDPR. Outside of Europe, though, Quividi has found great success, as seen …
Acquisition: AUO’s Intentions with Avocor September 26, 2024September 26, 2024 by invidis Editorial Team It is now official: AUO Display Plus is acquiring Avocor. The deal aims to support AUO’s venture into vertical markets, offering entire solutions instead of just LCD panels.
E-Paper: Sharp’s New Sleek Models September 26, 2024September 24, 2024 by Florian Rotberg The first generation of e-paper displays for digital signage are functional but fall short in terms of design and size. In Tokyo, Sharp showcased a preview of their Nextgen e-paper – based on the company’s own Igzo TFT technology.
OoH in Windows: Ikea’s Sleepfluencer Circle September 26, 2024September 23, 2024 by Antonia Hamberger Who would voluntarily stick advertising on their window? No one. But with a clever campaign, Ikea Sweden has managed to persuade consumers to turn their windows into out-of-home surfaces.
Navori: “We Stay True to Our Roots As Software Engineers” September 24, 2024September 23, 2024 by Balthasar Mayer Navori is one of the leading digital signage CMS providers. Contrary to the market trend, the Swiss-based company remains dedicated to software development, while allowing partners to handle customization and operation. In addition to the SaaS solution, Navori offers self-hosted options that allow certain customers to white-label the software, giving them full independence as if …
