Oktoberfest: The 5 Most Popular Beer Tents September 23, 2024September 23, 2024 by Balthasar Mayer Each of the 17 beer tents at Munich’s Oktoberfest has its own character. But which ones are the most popular? Media agency Planus found out for 2022 by analyzing smartphone GPS data.
Jolt: New EV-DooH Network in Canada September 20, 2024 by Antonia Hamberger DooH/ EV charging company Jolt is entering the Canadian market, planning for 5,000 new charge points. Offering free charging, they aim to turn driver data into a valuable new advertising network.
Sixteen-Nine: Digital Bling in College Football September 19, 2024 by invidis Editorial Team In the US, college sports locker rooms with screens for each player are seemingly becoming a standard. A trend, invidis content partner Sixteen:Nine explores in this recent article.
Times Square: The World’s Fastest Car on Display September 24, 2024September 19, 2024 by Antonia Hamberger Rimac kicked off its promotional tour in Times Square, presenting the 412 km/h Nevera R, valued at around 2.5 million euros. DooH was a key part of the event.
Fossil Fuels: The Hague Bans Outdoor Advertising for Cars and Flights September 19, 2024 by Florian Rotberg In Europe, a ban on tobacco advertising is common, and there are often discussions and implementations of restrictions on alcohol, sweets, and fatty foods. Now, The Hague in the Netherlands is taking it a step further by banning outdoor advertising for fossil fuel-based products and services, including cars, flights, and cruise ships.
Trison Sports: “We’re happy with the first year” September 18, 2024 by Florian Rotberg A year ago, Trison expanded into the digital sports sector. With the acquisition of Yellow Bricks, the European digital signage leader has taken the next step. In this interview, CEO Alberto Caceres reflects on the company’s progress.
DooH: Targeting via Licence Plate Recognition September 18, 2024September 18, 2024 by Florian Rotberg I-Media uses license plate recognition to target ads to specific drivers at UK service stations, offering real-time demographic insights via dynamic dashboards.
DooH: New Owners for Service Station Network September 18, 2024September 17, 2024 by Florian Rotberg DooH networks at highway service stations are popular advertising platforms that investors have taken notice of: In a recent management buy-out, Mayfair has acquired I-Media, the UK’s largest DooH service station network.
Transport for London: The Most Valuable DooH Network in the World? September 23, 2024September 17, 2024 by Balthasar Mayer London transport network operator TFL renews contracts with JC Decaux and Global. But its Our-of-Home network is characterized by more than sheer size.
Yellow Bricks: Trison Acquires Sports Agency September 17, 2024September 17, 2024 by Florian Rotberg Europe’s largest pure-play digital signage integrator, Trison, is taking over Yellow Bricks, a Malaga-based digital agency that specializes in fan engagement and audiovisual management at sporting events. The add-on acquisition complements Trison’s digital signage hardware stadium business and the content creation offering of Trison Necsum.
