Aldi City Store: Discount Has Never Been So Beautiful July 14, 2025July 22, 2021 by Florian Rotberg Major brands and retailers like to test new formats in small stores far from their headquarters. A region farther away than Australia could hardly be found at the Aldi Süd headquarters in Mülheim/Ruhr. The result is a corner market format for city dwellers, making shopping at Aldi a previously unknown experience.
DooH: Adidas Burkini Launch with Liquid Billboard November 26, 2024July 6, 2021 by Florian Rotberg Shortly before the start of the Tokyo 2020 Olympics, Adidas launched its first burkini collection. For the launch on Dubai’s Kite Beach, the German sporting goods giant developed a liquid billboard – a large aquarium with real swimmers. Dynamic out-of-home advertising directly at the point of pleasure.
Metro: DooH meets Digital Signage June 28, 2024December 17, 2019 by Florian Rotberg Seoul | Samsung Electronics is installing over 4,200 digital signage displays for passenger information, way-guiding and DooH in 90 subway stations in Seoul.
DooH: Confronting Trump and Putin with disturbing headlines August 20, 2024July 16, 2018 by Florian Rotberg The Finnish daily newspaper Helsingin Sanomoat welcomed US President Trump and his Russian counterpart Vladimir Putin in a digital and critical way. Finland’s largest daily booked almost 300 digital screens and billboards on the route between the airport and the summit venue – and gets serious.
Before Opening: 750 FIDS Displays Need to Be Replaced May 3, 2026March 15, 2018 by Florian Rotberg A piece of news is causing a stir across the country: All digital signage displays at the future Berlin Brandenburg Airport (BER) need to be replaced before opening. Over 750 displays have been running more or less continuously in the unused terminal for six years. Now it’s time for a change.
