Las Vegas: High-Tech Fight Night at The Sphere January 20, 2025October 10, 2024 by Antonia Hamberger The famous Octagon in front of the world’s largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters’ pulse was shown on the screen in real time.
Future of Digital Signage: Contextual not Personalized October 16, 2024October 10, 2024 by Florian Rotberg Today’s digital signage concepts are typically connected to a networked infrastructure and integrated into complex customer journeys. Isolated silo concepts are history. The focus lies on spatial and temporal contextual engaging content. To learn more about connected signage, invidis spoke with Anand Bhandari, IoT Business Head at Jio Things – a dedicated B2B IoT-platform with …
Visual Art: “We Will Remain a Full-Service Integrator” October 7, 2024October 5, 2024 by Florian Rotberg The takeover of Visual Art by the software group Vertiseit (Grassfish, Dise) has raised questions in the market. Will Visual Art be converted into a software provider or will the full-service digital signage integration offer remain? invidis met with Visual Art CEO Pontus Meijer.
Johan Lind: “Partner First” – Vertiseit Focuses on Partners October 5, 2024October 3, 2024 by Florian Rotberg The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future.
Sixteen-Nine Podcast: The State of OoH in the USA October 10, 2024October 3, 2024 by invidis Editorial Team This week on the Sixteen-Nine podcast, Dave Haynes talks with OAAA president Anna Bager about the state of Out-of-Home (OoH) advertising, political ad spend, digital growth, and sustainability.
Vertiseit: Disruption by Design October 10, 2024October 3, 2024 by Florian Rotberg The Swedish digital signage provider is seizing another consolidation opportunity in Europe and is taking over Visual Art, one of the best-known European integrators based in Stockholm. With the acquisition, Vertiseit CEO Johan Lind is expanding its digital signage offering to include a full-service integrator with a state-of-the-art CMS platform, a content studio,and concept teams.
M&A: Vertiseit Acquires Visual Art October 10, 2024October 2, 2024 by Antonia Hamberger It’s a game-changing move for the European digital signage industry: Vertiseit takes over Visual Art. The acquisition elevates Vertiseit’s SaaS turnover to €22.4 million, positioning the company as a new major player in the market.
Anders Henricson: Grassfish Appoints New CEO October 2, 2024October 2, 2024 by invidis Editorial Team Vertiseit has appointed Anders Henricson as the new CEO of its subsidiary, Grassfish. The former Ikea manager will succeed Ann Hjelte and officially assume the role in November.
Levi’s x Beyoncé: Global Campaign Starts with Big Projections January 20, 2025October 2, 2024 by Antonia Hamberger Levi’s is launching its global “Reimagine” campaign featuring Beyoncé. To kick things off, the denim brand is projecting the pop icon’s silhouette onto the walls of buildings in major cities like New York, Paris, and Berlin.
Loewe: Kilian Mbappé Invests in German TV Manufacturer October 10, 2024October 2, 2024 by Antonia Hamberger The premium TV manufacturer Loewe welcomes Kylian Mpappé as a shareholder. After the French soccer star initially promoted Loewe as a brand ambassador, he has now acquired a 10% stake in the company.
