invidis Background: Retail Media Is Not DooH October 24, 2024October 17, 2024 by Antonia Hamberger Retailers, like the British Coop chain, have started to explore shop windows for “front-of-store” DooH networks. These networks show where DooH fundamentally differs from retail media.
DooH: The Shop Window Becomes the New Star October 24, 2024October 16, 2024 by Florian Rotberg More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS.
Abu Dhabi: Sphere No. 2 Is Set to Rise October 24, 2024October 16, 2024 by Antonia Hamberger A second Sphere, just as big as the one in Las Vegas, will be built in Abu Dhabi. The construction plans are not finalized, but if they go through, the copy will be in no way inferior to the original.
Rental: Lang AG Expands into the Middle East October 17, 2024October 14, 2024 by invidis Editorial Team The German ProAV dry-hire specialist Lang AG is expanding into the Middle East. The company has established a new subsidiary to serve the GCC market, particularly the UAE and Saudi Arabia, with its own rental equipment pool. Previously, projectors, LEDs, and other equipment were air-shipped from Germany for projects in the region.
AI for All: 3,000 Delegates at Samsung Developer Conference October 17, 2024October 14, 2024 by Florian Rotberg More than 3,000 developers and partners attended the annual Samsung Developer Conference 2024 (SDC24) in San Jose, California. Under the motto “AI for All,” Samsung presented its vision and innovations in the areas of software, services, and platforms. VXT Digital Signage and the IoT platform Smartthings Pro were also on the program.
DooH: Sharp Presents First Outdoor E-Poster October 17, 2024October 11, 2024 by Florian Rotberg Sharp is unveiling its first AO-sized outdoor e-poster at the Ceatec trade fair in Tokyo. This all-in-one solution, featuring four Sharp EPDs, is IP65-protected and operates autonomously with a 5G modem, LED lighting, and solar cells. Covering just under one square meter, the poster could be installed without approval in Germany.
invidis Original: Iconic DooH – Advertising or Attraction? October 16, 2024October 10, 2024 by Antonia Hamberger The largest and greatest of all outdoor screens: iconic DooH sites are prestigious assets for cities. They bring buildings to life and display campaigns that resemble small blockbusters, transcending the label of mere “advertising.”
Sixteen-Nine Podcast: Outform’s Ariel Haroush Talks Digital Retail Trends October 10, 2024 by invidis Editorial Team On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media.
Berlin: Festival of Lights or Festival for Brands? October 16, 2024October 10, 2024 by Antonia Hamberger Making your own brand shine on Berlin’s landmarks – for this opportunity, major brands like to sponsor the Festival of Lights in Berlin – which has turned into a commercially successful concept.
London: New Station LED Switched Off October 16, 2024October 10, 2024 by Balthasar Mayer A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London’s Euston Station. The reason: an order from the Ministry to redesign the information flow in the station.
