Retail Media: Frozen Pizza Achieves 62% Sales Increase November 7, 2024October 24, 2024 by Antonia Hamberger In Germany, a Ghostbusters-themed frozen pizza just showed the potential of targeted marketing at the point of purchase: through in-store retail media ads, it saw a 62% sales boost.
Sean Cheyney: Vistar Media Appoints Head of Retail Media November 7, 2024October 24, 2024 by Antonia Hamberger Vistar Media intensifies its focus on retail media: Industry expert Sean Cheyney is now tasked with integrating Vistar’s OoH platforms into retail media networks to create a complementary in-store offering.
Brazil: LATAM’s Largest CMS Provider Acquired November 5, 2024October 23, 2024 by Florian Rotberg Brazil’s largest DooH media owner, Eletromidia, has acquired 4yousee, LATAM’s largest digital signage CMS and analytics platform, which has over 40,000 installed touchpoints. Eletromidia, previously the platform’s main customer, has now taken control of its primary supplier.
Europe Roadtrip: Green Signage for Smarter Cities October 23, 2024 by Daniel Oelker Digital signage networks help cities transform into smart cities – as a trip through Europe showed. However, green signage should always be taken into account.
DBCI Survey: How Was Your Third Quarter of 2024? October 23, 2024 by invidis Editorial Team How has business developed in the digital signage industry? We want to assess the progress and are launching an anonymous survey for Q3 2024. Your three minutes will help us!
DACH Consolidation: Echion Integrates Screenfoodnet November 7, 2024October 23, 2024 by Florian Rotberg Echion Communication, a Germany-based retail signage and in-store radio specialist, has merged with Swiss digital signage company Screenfoodnet. Through this integration, Echion now has access to Screenfoodnet’s established digital signage software.
High-Brightness Alternative: Praevar Starts E-Paper Line October 22, 2024October 22, 2024 by Antonia Hamberger Demand for e-paper displays is growing not only in Europe but also in North America. Canadian manufacturer Praevar is now offering them to customers as energy-saving alternative to their power-guzzling high-brightness models.
E-Paper Technology: Amazon’s First Color Kindle October 24, 2024October 22, 2024 by Antonia Hamberger With the launch of the Kindle Colorsoft, Amazon introduces its first e-reader with a color display. For the digital signage industry, this means that prices for e-paper displays could fall.
Sixteen-Nine Podcast: How Videotel Sustained Its Business for 44 Years October 17, 2024 by invidis Editorial Team How Videotel evolved from manufacturing VCRs for digital signage over 40 years ago to modern media players – this week’s episode on the Sixteen:Nine podcast, hosted by invidis content partner Dave Haynes.
Trump: “The Most Beautiful Word in the Dicitonary Is Tariff” January 20, 2025October 17, 2024 by Florian Rotberg In three weeks, the U.S. will elect a new president, choosing between Kamala Harris and Donald Trump. Trump has promised to impose broad punitive tariffs on imported goods. What would be the impact of increased US trade protectionism on digital signage?
