The Preset Mixer mob – stats breakdown February 10, 2011 by Dave HaynesThe last sponsor registrations are being processed as we speak, and I have been looking at the stats package that EventBrite (great tool) spits out on who all is attending the Preset Group DSE Mixer on the 22nd. It looks like this for the 225 already formally registered (the rest are accounted for … really …
DSA announces new digital signage awards program February 10, 2011 by Dave HaynesThe Digital Screenmedia Association has announced it is launching an industry awards program – with the honors to be handed out at the CET World show this spring in San Francisco. The DSA’s executive director, in a blog post on the DSA site has wisely got out ahead of this and proactively posed and answered …
Stratacache and Microsoft team up on hyper-efficient embedded media player February 9, 2011 by Dave HaynesMicrosoft has pushed out a release that suggests it is getting deeper into the digital signage sector, having worked with Stratacache to develop the software image for a media player aimed squarely at the retail sector. The Stratacache Spectra S-200 Series 2 media player was configured to run on Windows Embedded Standard 2009, and using just …
AdSpace sales growth prompts major expansion February 9, 2011 by Dave HaynesIn what should be a very positive sign of industry health, AdSpace Networks has announced plans to grow its footprint in shopping malls by a third, adding 40 to the existing base of 113. That follows year on year ad sales growth in 2010 of 60% and 80% in Q4 2010. “The addition of 40 …
HP's first retail store in Canada builds in digital signage February 8, 2011 by Dave HaynesIt’s not exactly the wall-to-wall screens you see in a Microsoft store, but HP is using digital screens in its first retail store in Canada. Says the press release: Located in the thriving retail district of downtown Vancouver, BC, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business owners. …
Guest Post: Hellberg on the Super Bowl and digital signage February 8, 2011 by Pat HellbergYou paid attention. Whether you doubled over when Rosanne got blind-sided by a log, scratched your head when Eminem listened to a choir in an empty theater or cheered when a pug smashed down the glass door, you paid attention. That, and hundreds of millions of dollars, separates the Super Bowl and digital signage. In …
MediaPost planning 2011 DOOH forum in NYC on April 14 February 8, 2011 by Dave HaynesThe trade publisher MediaPost ran a day-long forum last spring in New York focused on the DOOH sector, and it is now pulling together a 2011 version. The forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program, says MediaPost, will focus on strategies and …
Video: 300-plus digital signage screens in Israeli movie megaplex February 8, 2011 by Dave HaynesYCD Multimedia does a good email newsletter – among the best in this sector – and its newest sent around today includes information on an impressive project done at a cinema complex in Israel. There are 300-plus screens, including a massive digital menu board system driven by YCD’s software. The video was underwritten by Intel, …
DSE content award finalists announced February 8, 2011 by Dave HaynesThe finalists for the DSE content awards have been released (the nominees were already notified) in eight categories, half non-interactive, the other half interactive. They were picked out 78 submissions, and the winners announced at special awards banquet Feb. 23 at the Paris in Lost Wages. DSE 2011 Content Awards – Non-interactive Nominees Advertising/Promotional WAND Corp. …
rAVe posts almost 500 product videos from ISE 2011 February 7, 2011 by Dave HaynesThis is pretty wild when you think about it – the recent Integrated Systems Europe trade show was three days long, and the actual trade show floor was open a total of 25 hours. Somehow or other Gary Kayye of rAVe [Publications] and his team ran around and shot 480 or so product demo videos. …