Nanonation Founder Walker Steps Down, Cashes Out May 7, 2012 by Super User Nanonation founder Bradley Walker has sold his interest in the software and services company and stepped down from his role as President and CEO. If you don’t know Bradley, he’s the nano guy who always wears a bowtie. He will remain a Senior Advisor to the Board of Directors for the company during the transition …
OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes May 7, 2012 by Super User Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with an astonishing amount of it allocated to travel. About 62% of a consumer’s time spent away from the house (and not at work or school) is getting places. The USA TouchPoints …
Inwindow Turns Subway Corridor Into Interactive Dog Park (w/video) May 4, 2012 by Super User The guys at Inwindow Outdoor have used the big 64-foot wall of interactive windows in New York’s Columbus Circle subway station for another intriguing interactive digital campaign, this one for Beneful Brand Dogfood. It is part of a Play campaign that launched this week and includes five interactive dog parks in cities around the country, …
DPAA Signs Up PlayNetwork, Roberts May 3, 2012 by Super User The Digital Place-based Advertising Association has added a couple of new companies to its membership list – PlayNetwork and Roberts Communications. PlayNetwork works with a variety of retailers, delivering media experiences based on audio and video. Some of the Seattle company’s client roster does digital OOH – roughly 7,000 screens across 2,500 locations in 197 …
A Whole Nationwide Network Of 3D Screens in Travel Plazas??? May 3, 2012 by Super User Simple people like simple things, so a company that puts ad screens in highway travel plazas and calls itself Travel Plaza TV has a certain appeal to me. The approach, however, is another thing. The company is launching what it calls the first nationwide 3D digital signage network in the U.S., reaching more than 23 …
Amidst Sale Plans, Harris DS Unit Says Business As Usual May 2, 2012 by Super User I caught up by phone today with Denise MacDonell, who runs the digital signage/digital OOH team at Harris, and has been engaged for the past day or so in a running variation of “Keep Calm and Carry On” in the wake of news that the parent company was going to sell off the broadcast division, …
Pepsi Global Campaign Has Digital OOH As Major Component May 2, 2012 by Super User Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing and branding effort. The running stream of Pepsi-themed tweets, brand-created content, and trending topics that run on a special Pepsi site – called Pepsi Pulse – will be replicated on web-connected …
Harris Divesting Broadcast Division (Which Includes Digital Signage) May 1, 2012 by Super User Harris has announced it is selling its Broadcast division, which includes its digital signage group. I don’t have an MBA or accounting designation so I am just going to quote: In connection with the process of evaluating strategic alternatives for Broadcast Communications, the company recorded in the third quarter a non-cash charge of $407 million …
Recycling Kiosk Start-Up Closes $17M Raise May 1, 2012 by Super User [youtube id=”BuKpAgF59f8″ width=”600″ height=”350″] A kiosk system that buys back and recycles or re-markets mobile phones and other small personal electronics gadgets has announced a $17 million funding round that will help get the device beyond pilot and into the start of a mass rollout. ecoATM uses a big digital sign as an attractor loop to …
Research: In-Store Digital Drives Big Sales Increases In Hardware Stores May 1, 2012 by Super User BrightSign CEO Jeff Hastings is in Lost Wages this week for the National Hardware Show and will be doing a conference session on boosting in-stores ales using digital screens. He’ll be armed with research suggesting double and triple-digit gains on promoted items. The North American Retail Hardware Association did a limited test with member Aubuchon Hardware …
