rVue Ad Transaction Fees Free-Fell in Q1 May 16, 2012 by Super User Anyone who thinks selling and servicing Digital OOH networks and advertising is easy should have a wander through the financials of rVue, which just released its SEC -required financials for the last quarter. This is a company that has built up a pretty substantial footprint of media inventory and has some solid, experienced people behind …
NYC SmartScreens Start Rolling Out In June May 16, 2012 by Super User That much discussed network in New York City that plans to replace old sidewalk pay-phones with interactive information and alert stations is starting to hit the street, and the guys behind the project have wisely found people who understand the importance of ruggedizing the hell out of the units. The City 24×7 smart screens are …
Sightings: U of T Adds MicroTiles Wall At Conference Centre May 15, 2012 by Super User I like stuff that looks built in and not bolted on, so a new video wall that just turned at the University of Toronto’s Munk School of Global Affairs has some appeal. The front wall of the Vivian and David Campbell conference facility at the U of T now has a 6 by 6 MicroTiles …
US Government Fires Up Emergency Alert Platform May 15, 2012 by Super User The U.S. government’s has got the agreement of the major wireless carriers and smaller regional operators to support the Wireless Emergency Alert system, a free service that can send location-based messages via SMS-like alerts. The system covers 97 percent of the active subscriber base out there and is described as a “point-to-multipoint system” that targets …
Ronin Losses Continue, Working Capital Down to $3.6M May 12, 2012 by Super User The latest financials are out for publicly-traded Wireless Ronin Technologies, Inc. (RNIN), and the story looks much the same as it has since I started paying attention. This quarter the net loss was $1.8 million, up from $1.7 million in the previous quarter. I stopped counting, but the last time I did, the accumulated deficit …
CODACAN Media Summit Agenda Defies Logic May 11, 2012 by Super User The CODACAN digital media summit is next Thursday in Toronto, and I have been weighing whether I have the time to tear downtown to sit in. The email I got this morning pretty much cemented the case for not bothering. Fully half of the three-hour event designed to raise mindshare and understanding of the medium …
Less Whiz-Bang, More Purpose May 9, 2012 by Super User I am on the road, in the Carolinas chatting with a company about Preset. One of the things we talked about in the meeting was the whiz-bang concepts and prototypes the biggest companies in this sector plug in at trade shows or put out in really limited numbers in the field. Happily, we shared the …
Digital OOH & Mobile Campaign Offers Domestic Abuse Problem-Solving May 7, 2012 by Super User [youtube id=”EEKC-Yu-LeQ” width=”600″ height=”350″] I’m not bowled over by the idea or execution, but this is still interesting. Via ScreenReach’s David Weinfeld, who spotted on Mashable … An interactive billboard at London’s Euston Station shows an idiot going ballistic on a woman. A prompt on the billboard tells viewers to go to a URL to virtually “drag” the …
Caesar’s Palace Gets Projection-Mapped (video) May 7, 2012 by Super User [youtube id=”vQ8N-J9JADg” width=”600″ height=”350″] 3D Projection-mapping seems to really be taking off as a medium. I used to see odd video here and there, but now I am seeing releases and videos regularly. DWP Live and Monster Media did one on part of the facade of Caesar’s Palace in Lost Wages recently – tied in …
Telus Opens Digital-Heavy NextGen Store In Montreal (w/video) May 7, 2012 by Super User [youtube id=”aeHTxp6_a0I” width=”600″ height=”350″] Here’s a nice example of blended interactive and ambient digital, using display monitors and projection, worked fully into the design of a new Telus concept store in suburban Montreal. Telus is a top 3 wireless carrier, based in Vancouver. The company’s first “Next Generation” at Carrefour Laval was designed “to bring the …
