Project Profile: Jolly Green Giant At Grand Central October 4, 2012 by Super User Here’s video, pix and background on a digital sign/augmented reality/live event mash-up for the Green Giant produce brand, done at Grand Central Terminal in New York City. The One Giant Pledge live used a 30 square metre projection screen in one of the big station’s cavernous halls to do an augmented reality experience targeting families. …
Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores October 4, 2012 by Super User Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores in the US. The new Build-A-Bear store design reflects two years of work updating the interactive, digital and overall customer experience in stores. For the unfamiliar, the store is about making …
Marketing: RMG Releases New Brand Film October 4, 2012 by Super User RMG Networks Experience Video from Transparent House on Vimeo. RMG Networks arguably does the best marketing in the Digital OOH space, and that owes both to allocating a healthy budget for the work and to being much more creative in what gets done. Consider the terrific brand film (above), which RMG had done to show …
Project Profile: Shark Week Poolside Projections October 4, 2012 by Super User This is much more live event than digital signage project, but interesting enough to mention … For the recent 25th anniversary celebration of the Discovery Channel’s Shark Week programming, the press and people involved with the show had a party at the Beverly Hilton in LA that inclued a ton of projection work around and in …
Project Profile: IAC Switches On 120-Ft Wide Video Wall AT NY HQ October 3, 2012 by Super User Now this is a big video wall. The online media group IAC has turned on a new 120 foot wide by 10 foot tall video wall in the lobby of its headquarters building in New York’s Chelsea district. It’s a nice win for Prysm and its signature Laser Phosphor Display block product, on order size (664 units) and …
People: Post Acquisition, Atley Last Of Key Execs To Leave Adcentricity October 3, 2012 by Super User I wondered about the status of Jeff Atley, one of the founders of Adcentricity, when there was a news piece a couple of weeks ago and I poked around the site and did not see his name listed in the management team. It’s official now that the other co-founder of the Toronto Digital OOH company …
Project Profile: MicroTiles Light Up Nuit Blanche October 2, 2012 by Super User Here’s a project using digital displays and projection in a very different way – in this case two banks of MicroTiles and projection film in a pop-up exhibit for the Ontario Association of Architects during the recent Nuit Blanche Toronto. Charles Fraresso, the Senior Manager of Research and Innovation at Christie Digital Systems, designed the “The Future of …
Minority Report Gestures A Terrible Idea, Says Top Industrial Designer October 2, 2012 by Super User The Verge has a good Q&A up with the Chief Creative Officer for the industrial design firm Frog, and one of the questions he fields is about gesture-based controls of big screens, as in the film Minority Report. Lots and lots of people talk about that being the future of computing controls, while lots of …
Guest Post: Exploring CMS Workflow – Presided by Royal Bloodlines October 2, 2012 by Michael Arnett We often hear about content being king, and either context, communication or collaboration being queen, depending on whom you ask. Those ceremonial drums continue to beat mercilessly, and for good viewing reason. Behind the screen, however, whether relevant, beautifully collaborated content radiates throughout the royal castle, there still neeDS to be some kind of mechanism …
Taplister Markets Digital Beer Menu Board October 2, 2012 by Super User I was sitting in a bar last week – I know, shocking – squinting at a chalkboard’s hand-scrawled listings (below) of the local brews they had on tap and trying to guess at what they were and what, therefore, I wanted. It never occurred to me that a digital beer menu board would do a …
