OnPath Starts Digital Signage Platform Review Program October 13, 2012 by Super User Given that Pat Hellberg and I have been doing digital signage consulting for years, I get slightly twitchy when I see an announcement for a company that lays it down that it does “intelligent digital signage consulting” – like that’s something new. But I know the guys who have put together OnPath, and know that’s …
Gear: BrightSign Says New Solid State Players Rival PCs October 12, 2012 by Super User BrightSign has added what looks to be a pretty powerful new line of media players, positioning them as solid state devices that can do all the heavy lifting of PC-based solutions. “This is a major milestone for BrightSign, and we believe our new XD products will reshape the competitive landscape of our industry,” suggests Jeff …
Gear: Park Media Latest Firm To Go Android October 12, 2012 by Super User I don’t hear or read much about Park Media, but the signage software company has been around for several years now and is still cranking out product. The firm has just announced it has joined the small but growing number of providers using the Android platform to deliver a solution. The company’s Sign Center 5 …
People: Kosmidis Joins Capital Networks October 11, 2012 by Super User Toronto-based Capital Networks has a bunch of nice, very experienced people in its crew, and it has added another one as its new Director of Business Development. Angelo Kosmidis had been at Sharps Audio Visual for several years leading the integrator’s digital signage efforts, but has signed on now with Capital to develop new business …
Mall Group Takes To Doing Its Own Advertising Pitch October 10, 2012 by Super User We’ve been doing some work with a shopping mall group lately, and paying attention to how commercial property groups approach advertising in their malls. In most cases, out of home media companies just get the concession and do all the marketing, sales and execution. So it was interesting to see a Google display ad this …
DPAA Says Sector Growing At 6X Pace Of Media In General October 10, 2012 by Super User The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad spending. The data from Miller, Kaplan, Arase suggests digital place-based media grew by 11.8% from Jan-June 2012 over the same period last year, comparing that against Kantar Media data that shows total …
Flixio Switches On New Web Presence October 8, 2012 by Super User Lots of companies issue press releases when they revamp their websites, and in just about every instance, my reaction amounts to: “Well, that’s nice.” Or less delicately put: “Yeah, so …” However, I pay more attention when it is a creative shop, and I was rewarded with good stuff when I got an email from …
Spotted: Royal Bank ATM With Flanking Ad Screen October 5, 2012 by Super User Saw this in my local Shopper’s Drug Mart (Canadian drug chain) while I was in buying feed for the caribou … I’ve seen lots of attempts to put ad screens well above an ATM, and wondered how many people actually noticed them. This is the first time I have seen an ATM with a display …
Project Profile: Interactive Totems In Italian BMW Showrooms October 5, 2012 by Super User BMW dealers in Italy have started using interactive stations on showroom floors to drive information about available financial services for the luxury cars. The German automaker engaged Milan-based multimedia designer Excogitare and digital signage services provider friendlyway, who developed a totem-style freestanding display that functions as a brand marketing display but goes interactive when people …
Project Profile: GE’s 58-Foot Video Wall At New Toronto Facility October 4, 2012 by Super User So the cheeky side of me – and yes there is one – now understands why my energy bill for this summer arrived by forklift. A little bit of it, just a little, perhaps went indirectly for a massive new video wall at a GE Digital Energy facility in suburban Toronto – with GE being …
