Project: Toronto’s Royal Ontario Museum Projection-Mapped For Centennial Ball November 17, 2014 by Super User Toronto’s Royal Ontario Museum’s amazing geometric facade got projection-mapped by Montreal’s Moment Factory the other night for the ROM’s Centennial Ball. Here’s how Moment Factory describes the night: True to the company’s reputation for creating exceptional environments through storytelling and technology, Moment Factory designed a cohesive, multi-zone experience also inspired by the ROM’s vision of …
NYC OKs Massive Digital Street Directory Project November 17, 2014 by Super User New York City has announced the winners of a pitch to replace its 1,000s of old payphone booths with LinkNYC, sleek new interactive touchscreen stations that will offer free WiFi, free VOIP calling in the US, charging stations and variety of directory services. The devices will also connect people to 911 services and push out …
Photon Plans To Aim Its Marketing App Torpedoes At In-Store Digital November 17, 2014 by Super User If you read a post in TechCrunch this weekend, you’d see a fairly breathless piece about Photon Interactive, an Indian software company that has teamed up with Panasonic to amp up retail digital signage. The goal is to combine Photon’s software with Panasonic displays, reads the post, so that those displays will know more about the …
One Ad Spot, Four Ways November 17, 2014 by Super User One of the recurring questions I’ve had from people about Spotomate is whether specific templates were available for specific vertical markets and subjects, and I’ve replied with a hearty, “Yes, but …” Yes, there are industry specific ones, notably auto, BUT, many of the templates are sufficiently flexible by design that they can be used …
Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam November 17, 2014 by Super User The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for its app that identifies music for people wanting to identify the song or the artist. The tech partnership is for related technology, in which the players driving Adspace screens will issue …
Interactive Video Has Possibilities On Retail Floor November 14, 2014 by Super User In the ever-blurring lines of digital marketing and in-store digital marketing, I could see how the sort of click code shown here as an interactive video would work very nice on the right shop floor. This is actress Anna Kendrick goofing around in an extended length promo video for designer Kate Spade. The slick thing here …
Make Your Next Product Video Ad For Free November 14, 2014 by Super User Spotomate has just added a new free video template – well, free through the 21st – for marketing products and services. The graphic designer has skewed the template to smartphones, but I think it works better marketing other products and services that don’t demand hero shots (as smartphones do). Here’s what it looks like made …
Creative: Two-Minutes Of Poppies On Remembrance Day November 13, 2014 by Super User Here’s a very nice little one-off program put together by Cineplex to run in nine of the bigger shopping malls in Canada – those run by Oxford Properties. This two minute video ran at 11 AM on Tuesday as a silent Remembrance Day tribute. The super-wide format owes to the 32:9 nine LED screens going …
Projects: Tidy Menu Boards Served Up For UK Military November 13, 2014 by Super User The UK solutions provider Digital Messaging Company has started rolling out a digital menu system in restaurants run for the UK armed forces by facilities management giant Sodexo. These are images from the first installs at Merville Barracks, Colchester. The set-up works off the PAYD (pay as you dine) system, which offers soldiers a number of different …
Goget Updates Slick Meeting Room Display System November 13, 2014 by Super User Analytics tells me a lot of site traffic comes in week to week based off a running post I do about meeting room signage options, and one of the companies I list just issued a great looking update. Sweden’s Goget has released Room Display 4, an Android-driven software and hardware platform that looks to do …
