Videos: Samsung’s Smart, Entry-Level Marketing Play November 24, 2014 by Super User This is smart marketing, with several things in play. Get some use cases happening in the marketplace via a simple, small business contest. Make the winners your product ambassadors. Then put them on an easily shared, familiar medium, instead of relying on trade publications to preach to the converted and jaded. And then time the …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Super User The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
Projects: Holiday Windows, Print And Digital, at H&M November 21, 2014 by Super User Here’s a nice video of a combination LED and big print graphics project the NYC-based visual solutions company Duggal just lit up for H&M at its Times Square location. I like it when different mediums get blended to give a display more pop, although getting that visual “pop” is a bit of challenge in the …
Video: Full Loop Of Creative On Billboard That Ate Times Square November 21, 2014 by Super User Here’s a nice extended length video somebody shot using a tripod, or something, showing the content on the Billboard That Ate Times Square. This is opening night content that will run for I dunno how long, but it is a hugely safe bet cool, experiential stuff will be supplanted pretty quickly by more traditional advertising creative. …
Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas November 21, 2014 by Super User The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding a tweet about a missing Christmas element on the local store by installing some 500 sq metres of panels holding more than 8 million LED lights. The stunt was for A …
Free Video Ad For Smartphone Sellers November 21, 2014 by Super User This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what I would call digital signage-optimized, in that it does not have audio, big, bold fonts, an uncluttered design and builds in the important bits like logos and room for a strong …
Projects: Four-Storey Tall Herringbone Video Wall In Miami-Area Hotel November 21, 2014 by Super User Here’s 20 Planar Mosaic displays herringboned into a gorgeous, tall video totem at a lux hotel in the Surfside area, near Miami Beach. It’s billed in a press release as the “world’s tallest Planar® Mosaic™ Architectural Video Wall” – a title which (completely respectfully) no one outside of Beaverton, Oregon will view with more than …
Projects: The LED Board That Ate Times Square November 19, 2014 by Super User This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real Black 3 in 1 LED (10 mm pixel pitch) Playback System Designed, Installed, Monitored and Managed by DMG LED Display installation by North Shore Neon Sign Company Playback System – YCD …
How Adspace Shazams, With Help From Mood November 18, 2014 by Super User I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged digital OOH advertising in US shopping malls. I think of people firing up Shazam when they want to do a little Name That Tune or Name That Band. But not so …
ComQi Latest Digital Signage CMS To Go Samsung Smart November 18, 2014 by Super User ComQi is the latest digital signage content management platform provider to hook up with Samsung and its Smart Signage embedded display panels program. The company’s retail-centric EnGage software now runs on the broad range of Samsung panels that have ARM processors and memory, which removes the need for separate media players. ComQi says its integration …
