Liveposter’s Martin Porter Rounds Out Terrific DSrupted Line-up June 30, 2015 by Super User I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. …
How Digital Menu Boards Can Help You June 30, 2015 by Debbie DeWitt Guest Post: Freddie Laker, Kairos Stand at the counter in any fast food restaurant or cafe. Somewhere up in front of you there will be a menu displayed. In some places, it might be very amateurish, maybe even handwritten. More often, there will be sign-written boards. Usually these are drab, tedious, and functional. They list what …
Videos: BlueBite’s Sizzle Reel On IoT Marketing June 29, 2015 by Super User BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This is a sizzle reel the NYC-based interactive company has just put out that nicely shows some of the real world, pragmatic possibilities for stuff like NFC tags. I like it because …
TransitScreen Lights Up Live Data-Driven Mass Transport Displays For Toronto Trial June 29, 2015 by Super User The City of Toronto has started a pilot with TransitScreen to try out a couple of real-time transportation displays in city-owned buildings. The TransitScreen displays tap into live, real-time transportation data – from TTC subways and buses to Zipcar and Bike Share Toronto – to hopefully give citizens a better shot at getting where they are going …
Panasonic Buys NYC-Based Digital Signage Solutions Firm MagicInk June 29, 2015 by Super User Panasonic has acquired a small, privately-owned NYC-based digital signage solutions provider called MagicInk Interactive LLC, picking up retail planning and deployment expertise. “After reviewing the potential acquisitions in this area, we believe that MagicInk is well positioned to help us significantly expand our digital signage business. This is just one in a series of planned …
Android Digital Signage: Current State Of Progress June 27, 2015 by Super User Guest Post: John C. Wang, IAdea Editor’s note: Sixteen:Nine is preparing a large report on the state of the Android signage market, and talking to industry leaders about what they’re up to and where they see things going. Instead of just notes, IAdea’s John Wang kindly wrote a full post on his POV. A full …
Robots and holograms? Are US retailers losing focus? June 26, 2015 by Brandon Harp Guest Post – Emily Carroll, Prendi With the evolution of technological innovations, consumers are becoming increasingly connected and informed, with high expectations of the retail experience. As this continues to evolve, retailers must recognize the shifting role of the brick-and-mortar store. No longer is the brick-and-mortar store enough on it’s own, nor is online. Retailers need to …
Are You Experienced?: Android And Digital Signage, Three Years On June 24, 2015 by Super User It has been three-plus years since the first Android-driven digital signage players and supporting software platforms came on the marketplace. Pretty quickly, there were more than 70 options out there. Some companies like BroadSign have seen some big success in going down the Android road, whereas not much has happened for some other companies that …
Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s June 24, 2015 by Super User Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a …
Webinar: How To Make Money From Creative Without Doing Much June 24, 2015 by Super User There are several levels of creative in digital signage, with high-quality original work at the pointy top of the pyramid, and pure commodity – “On Sale Now” stuff – at the broad bottom. In the middle is a vast range of material that needs to get done in the SMB market, and there’s a surprising lack of …
