I think I saw a tweet from Jeremy Gavin at Screenfeed suggesting he has more than 200 networks that have already picked up his free World Cup match results feed.
The tournament starts today and Gavin’s company is making free content available to networks, and no doubt piucking up some paid business through other World Cup-related feeds.
It’s nice looking stuff. More details here: http://www.screenfeed.com/content/world-cup-match-results