Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
UCL to Light Up Wilkins Building With Immersive Projection Show for 200th Anniversary November 27, 2025 by John Berkovich University College London will mark its bicentennial with an immersive sound-and-light production that will transform its Wilkins Building into a large-scale projection canvas next February. The event, titled UCL Illuminated, will run for three nights from February 11–13, 2026, and will use architectural projection mapping to turn the historic façade and surrounding Quad into a …
Doohclick Adds Quividi Audience Intelligence To Boost Trust and Transparency in DooH November 26, 2025 by John Berkovich Doohclick has integrated Quividi’s audience measurement technology into its global OoH and retail media ad management platform, giving media owners a direct pipeline to first-party audience data and verified attention metrics. Quividi, a France-based audience measurement platform regarded as a gold standard among premium DooH networks, measures more than two billion impressions across tens of …
Color-Changing Guitar Debuts as Cream and E Ink Open Preorders November 26, 2025 by John Berkovich Musicians have always worn their emotions on their sleeves — think Mick Jagger pushing away intrusive photographers in his younger days — now their guitars can, too. Cream Guitars has partnered with E Ink to open preorders for the Cream DaVinci, the world’s first commercially available color-changing guitar powered by E Ink Prism 3 display …
Stratacache Becomes Newest Target in Alpha Modus’ Patent Battle January 22, 2026November 26, 2025 by Antonia Hamberger Alpha Modus has now pulled Stratacache, one of the biggest names in digital signage, into what’s shaping up to be one of the industry’s largest IP battles yet. Alpha Modus says the company of CEO Cris Riegel is using retail intelligence technologies Alpha Modus patented years ago. The new complaints, which add to Alpha Modus’ …
Broadsign Acquires Place Exchange, Upping Inventory to 1.8 Million Screens November 26, 2025 by Florian Rotberg The DooH SSP market – specialized ad exchanges for the DooH industry – is hotly contented and quickly consolidating. Vistar Media was acquired by T-Mobile (Deutsche Telekom’s US subsidiary) while Perion acquired and integrated Hivestack. Today Broadsign announced the acquisition of Place Exchange, complementing the DooH pioneer’s ad-stack. The recent transactions reflect the growing role …
Diversified’s Leadership Change – Whose the New CEO, Paul Lidsky? November 25, 2025 by Antonia Hamberger When Diversified announced that board chairman Paul Lidsky would step into the CEO role, industry watchers immediately wondered what happened to the former CEO Eric Hutto – whose name was left out in the announcement. Eric Hutto had become CEO after founder Fred D’Alessandro stepped back in 2022 and had been tasked with sharpening Diversified’s …
Shanghai Rolls Out New Smart Signage Installations – Well, sort of November 25, 2025 by John Berkovich This isn’t digital signage in the traditional sense. There are no playlists, no CMS, and no pixels that power these little structures that comprise a network called “Digital City Signage.” China Telecom’s Shanghai branch has unveiled these installations across the city to translate complex telecom concepts into simple visuals as part of Shanghai’s push toward …
OOH! Media Turns Waverley Street Furniture Network Fully Digital, Expands Eastern Sydney Footprint November 25, 2025 by John Berkovich OOH! Media has completed the full conversion of Waverley Council’s street furniture network to digital, activating 106 screens and adding 16 premium consecutives and three special-build sites across Bondi Junction and Campbell Parade. The upgrade gives brands 100 percent share-of-time opportunities in one of Sydney’s most heavily trafficked summer precincts. Built on new LED displays, …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
