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Airtame Unveils Airtame 3 for Hybrid Collaboration and Digital Signage

The new Airtame 3 (Photo: Airtame)

Airtame will officially launch Airtame 3, the company’s most powerful device yet for hybrid collaboration, video conferencing, and digital signage. The new platform transforms any shared screen into a dynamic collaboration hub, delivering triple the video performance and tenfold faster digital signage playback, while introducing true zero-touch deployment for easy scalability across organizations of any …

Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration

Osmos Advertima

Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement.  The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …

Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium

Real Madrid - Moment Factory

Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …

LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource

Direct-view LED, like the Philips Unite series shown here, are gaining market share, particularly in the corporate segment. (Image: PPDS)

Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value within four years, according to newly published research from Futuresource Consulting. In a video briefing (available through registration) following the release of the firm’s latest global corporate professional displays report, Futuresource …

Interpublic Study Shows In-Store Media Has Always Been Powerful – Brands Just Haven’t Used It Properly

A new Interpublic Group–commissioned study suggests that in-store media isn’t experiencing a “resurgence” – it never lost influence, it was merely underused. Conducted with experiential agency Momentum Worldwide, the research positions the physical store as a critical intersection of technology, emotion, and human behavior, even as agentic commerce and AI-driven personalization reshape retail. Carly Johnson, …