In a Time of Consumer Doubt, OOH Offers a Loyalty Lifeline July 10, 2025 by Antonia Hamberger Two-thirds of all Americans are influenced by out-of-home advertising in their travel plans. This was the finding of a recent study by the OAAA in collaboration with The Harris Poll, which surveyed around 2,000 Americans on the topic. According to the study, OOH advertising not only influences where people travel, but also what they do …
More DooH Screens Coming to Vancouver Transit as Pattison Wins Ad Contract July 9, 2025 by Antonia Hamberger The Canadian Out-of-Home media firm Pattison Outdoor has secured the advertising rights for TransLink, the largest regional transit authority in Metro Vancouver, British Columbia. Starting August 1, Pattison will be the main provider of advertising across the entire TransLink public transport network – including on buses, SkyTrain, SeaBus, and West Coast Express. The network offers …
Panasonic’s ProAV Sale to Orix Collapses Amid Disagreements July 9, 2025 by Florian Rotberg According to the Japanese financial newspaper Nikkei Asia, the deal between Panasonic and the Japanese investment firm Orix to take over Panasonic’s ProAV business has fallen through, as the two sides were unable to agree on key terms. Orix had planned to acquire an 80% stake in the newly formed company, Panasonic Projector & Display Corporation, in a …
AI in Digital Signage: Jason Cremins on What CMS Companies Shouldn’t Sleep On July 9, 2025 by Antonia Hamberger The idea that digital signage could exist without AI has faded quickly in the past couple of years. The question is no longer if AI should be integrated but where to start. Generative AI, in particular, has made its way into nearly every part of an organization – from back-office operations to marketing and product …
Panasonic Begins Reboot, Adding New Entry-Level Display Series July 8, 2025 by Antonia Hamberger Panasonic has launched its first product since the brand was re-launched under new investor Orix. The new EQ3 display series is the first release from the spin-off company, Panasonic Projector & Display Corporation. The series is already available in the USA and will launch in the EMEA region on October 1. The EQ3 series includes …
German Start-up Brings Lean, AI-Driven DooH Model to North America July 8, 2025 by Antonia Hamberger A German digital-out-of-home start-up that has steadily expanded across Europe is now entering the North American market. Berlin-based Framen has primarily grown within the indoor DooH sector by partnering with major gym, grocery, and co-working chains. Through a contract with WeWork, the young company now manages around 700 screens in co-working offices across the U.S. …
Sweden’s Vertiseit Group Acquires German ISV July 7, 2025 by Antonia Hamberger Vertiseit, a Eurpean conglomerate of digital signage ISVs and integrators, is continuing its growth journey. The Swedish company has just announced the acquisition of MDT Medientechnik, a digital signage software vendor from Germany. MDT will be integrated into Vertiseit’s subsidiary, Grassfish. Read more on the acquisition on Sixteen:Nine’s sister page invidis: M&A: Vertiseit Acquires MDT …
Oasis 2025: Not Much Has Changed – Except the Screens July 7, 2025 by Antonia Hamberger For 16 years, the only live renditions of the ultimate ’90s anthem Wonderwall were the kind you hear at karaoke bars. But on July 4, the Gallagher brothers, along with the rest of Oasis, performed it live again in front of a roaring audience. According to The Telegraph, not much has changed since their heyday. …
280-Meter-High Building Projection Mapped for Singapore’s 60-Year Celebration July 7, 2025 by Balthasar Mayer UOB, one of Asia’s leading banks, is celebrating its 90th anniversary together with Singapore’s 60th year of independence. To mark the occasion, the bank is transforming its UOB Plaza 1 headquarters into a 280-meter-high projection surface. Visitors can catch three different projection mapping shows lighting up the building now through August 9. To mark its …
A Global Toast to the 4th of July from Germany! July 4, 2025 by Antonia Hamberger One of the perks of running an American platform is that we now get to celebrate the 4th of July with all our readers. That means we’re taking a break from digital signage talk today to send our best wishes to everyone across the pond enjoying the holiday. We hope everyone in the digital signage …
