One of the World’s Most Immersive Stores Has Almost No Screens July 15, 2025 by Antonia Hamberger Immersive storytelling through big LED walls à la Las Vegas Sphere is an expensive endeavor. But what’s probably even more expensive is immersive storytelling without it – at least at the scale the French luxury group LVMH is doing it with its latest mega-store project in Shanghai called “The Louis” – and titled “Louis Vuitton’s …
Submissions Open for 2026 Digital Signage Awards July 15, 2025 by Antonia Hamberger The Digital Signage Awards, held annually during the ISE in Barcelona, are now open for submissions. Companies with completed digital signage projects can apply until September 30. This year, there are 24 award categories, including a new one: “Green Signage.” The awards are open to integrators, hardware providers, software developers, agencies, and site operators—anyone involved …
Microsoft Pushes to Standardize Digital Signage with Android-Based Platform July 15, 2025 by Antonia Hamberger Over the past few months, our newsroom inbox has seen a few press releases trickle in about hardware vendors joining the Microsoft Device Ecosystem Platform (MDEP) for digital signage. This prompted me to have a chat with MDEP expert Jon Sidwick from AV consultancy Blue Touch Paper. The article I wrote for invidis.com ended up …
Samsung VXT, Fugo and Canto Partner to Enable DAM Integration in Digital Signage July 14, 2025 by Balthasar Mayer It’s no secret that the lines between media channels are starting to blur. That’s good news for digital signage and digital out-of-home, which stand to benefit from this shift. But to really make it work, companies need to rethink how their tools and processes connect. British CMS provider Fugo and digital asset management (DAM) platform …
Refik Anadol Turns Lionel Messi’s Iconic Goal into AI-Powered Art July 14, 2025 by Balthasar Mayer Renowned digital artist Refik Anadol continues to push creative boundaries at the intersection of technology and art. Best known for his shape-shifting, AI-generated art work, he’s now doing a unique collaboration with soccer icon Lionel Messi. Anadol has transformed one of Messi’s most cherished memories – his legendary goal on May 27, 2009 – into …
Bluefin Reintroduces Looping Playback in New Flex-OS V6 Displays July 14, 2025 by Antonia Hamberger In 2024, Atlanta-based display maker Bluefin launched a display line called Flex-OS. The displays, ranging from standard to ultra-wide formats, give customers the option of choosing from a range of integrated SoC options – including Brightsign, Android, and Linux – or connect an external media player via HDMI. But according to Bluefin, there remains a …
Hologram-ish Displays Now Sold at London Department Store July 11, 2025 by Antonia Hamberger Selfridges London now has one of these transparent LCD boxes that create hologram-ish illusions – though not just for show, but actually available for purchase. It can be found in the Smartech section on the first floor, a shop-in-shop space dedicated to digital-native brands. It’s not run by Selfridges itself, but by the Smartech Retail …
Ocean Outdoor Launches Mobile Cubes to Complement Iconic DOOH Displays July 11, 2025 by Balthasar Mayer The DOOH media company Ocean Outdoor is known for iconic screens around the UK and the deepscreen technology that’s often used to produce forced perspective spots and interactive campaigns. Now, Ocean has introduced a mobile DOOH setup to complement campaigns on the big screens. It’s a cuboid with two curved screens, stretching six meters wide …
Industry Pros Share Their Favorite AI Tools: Jon Sidwick’s Picks July 10, 2025 by Antonia Hamberger For mere mortals like me, the sheer number of reportedly excellent AI tools can give off a heavy dose of FOMO. Having somebody vet them and explain which workflows each tool can support is incredibly valuable. Fortunately, the digital signage industry is full of AI-enthusiastic individuals who are finding meaningful ways to integrate AI into …
Intersection and Lyft Bring DOOH to Chicago’s Electric Bike Network July 10, 2025 by Antonia Hamberger Building EV charging infrastructure is expensive, so naturally, many operators have tried turning them into DOOH networks to offset some of those expenses. This venture was successfull in the rarest of cases. One of the main issues is that EV charging stations are often removed from high-traffic areas and the cars themselves can block the …
