Israeli Start-up Touts Smart Audio Delivered As Sound Bubbles To Signage Viewers January 2, 2020 by Super User An Israeli company has started touting digital signage as a good use case for its smart audio technology, which uses computer vision to detect faces, accurately position ears, and send discrete sound bubbles with audio messaging that only the viewer hears. It’s a variation on those focused speaker systems that have been around digital signage …
Looking Ahead To 2020 December 31, 2019 by Super User It is 1 pm in Nova Scotia, a Nor’easter is going to brush by world HQ, and I am thinking my afternoon coffee may have a little Bailey’s in it. Yes, drinking on the job … Some years, I do a look back and a best of. Frankly, 2019 was so nutty-busy I haven’t got …
Ousted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme December 31, 2019 by Super User The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal proceedings, fighting charges from the Department of Justice that they led a $1 billion fraud scheme. At the same time, the executive team that took over at Outcome Health is …
Research: You’ve Got Maybe 1.5 Seconds To Make An Impression December 30, 2019 by Super User With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. New Scientist has an interesting piece up online about research from the …
Food Court Vendor Uses Tape, Paper And Scissors to Update Digital Menu Displays December 30, 2019 by Super User Every so often I will get an email and pix from a reader who has spotted a food concession – usually – that has resorted to a manual fix for a digital problem. I have unavailable menu items hidden by tape and entire displays covered by paper … and everything in between. But I had …
White Castle’s New HQ Has Vast Interactive Wall, Projection-Mapped Throne December 30, 2019 by Super User The longtime burger chain White Castle has moved into new HQ digs in Columbus, Ohio that factored in a lot of tech to set the company tone and also tells its story. The building has a pile of traditional AV and collaboration systems, but in the public areas like the lobby, Detroit-based solutions firm Bluewater …
Florida Grocer Opens Seed To Table Concept Store With 100+ Screens December 30, 2019 by Super User A new grocery in Naples, Florida – heavily focused on locally grown and sourced product – has more than 100 screens deployed around the floorplate. Arguably the most visually compelling component – from what I can see in videos and still images – is one set of stocked shelves that has 32 feet of LCD …
World’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally December 30, 2019 by Super User The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media …
Tax Prep Giant Adds Big LED Branding Ribbon To HQ Lobby December 30, 2019 by Super User This is the HQ lobby of Kansas City-based tax prep giant H&R Block, which now has a nice horizontal LED ribbon behind the reception/security desk. The wall was put in by AV integrator SKC Communications, using PrimeView displays. I like this because: it has custom creative focused on the brand;the wall has enough scale to …
Seoul’s Vast Subway System Adds 4,200+ Samsung Screens December 23, 2019 by Super User The Seoul metro subway system – which is vast and bewildering (trust me) – has upgraded its passenger experience across some 90 stations, adding more than 4,200 Samsung screens across the network. The screens replace analogue posters and maps with interactive way-finding, timetables and information for the districts surrounding the stations. They provide nice tools …
