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North Carolina Education Lottery: CDM Rolls Out Digital Signage to 1500+ Retail Partners

CPM wins contract from North Carolina Education Lottery (CNW Group/Cineplex)

Cineplex Digital Media (CDM) will provide partners of the North Carolina Education Lottery state-wide with digital signage solutions. Both parties signed a ten-year agreement, which includes the roll-out of digital menu boards to more than 1,500 select lottery retail partner locations and claim centers across North Carolina. Furthermore, there is opportunity to expand locations throughout …

Hundred Projectors Hunted, But There Must Be 115+ – On Site of the World’s Brightest Projection

UOB Projection in Singapore (Photo: invidis)

On August 9, Singapore celebrates National Day – this year the 60th since independence. To mark the anniversary, the city-state is transforming itself into a sea of flags – both physically and digitally. Projection mapping is happening on official buildings and company headquarters. In the vanguard: Southeast Asia’s largest bank, UOB, projects a 280-meter-high image …

Tiktok expands Out-of-Phone program with Westfield, Curb, Rockbot

Tiktok meets DooH in Seoul, Korea (Photo: invidis)

The social media “too-fast-for-my-old-brain” video platform Tiktok expands its Out-of-Phone-Portfolio, carrying its content, optimized for mobile watching, in more public DooH networks. The Out-of-Phone program of Tiktok is designed take the opposite route of the “traditional” amplification concept, where DooH campaigns are shown and shared on social media. With Out-of-Phone, brands can now extend their …

Retail Media: Extensive Study Shows Purchasing Impact of In-Store Digital Signage

Cyreen founders Ciril Hofmann, Davide Scheidegger und Benedict Boos (Photo: Cyreen)

German Start-up Cyreen investigated the impact of in-store digital signage for retail media purposes. The result: digital in-store advertising increases the likelihood of customers purchasing advertised products by an average of 8.1 percent. Unlike traditional price promotions, which often lead to delayed purchases, digital signage proved to generate additional purchases and also had a positive …

LED Elevator Lets Visitors ‘Fly’ Above Italy’s Star-Shaped Unesco Town

M-Cube's digital lift experience in Palmanova (Image: M-Cube)

Digital signage integrator M-Cube has completed an immersive LED-clad elevator cabin that simulates a flight over the northern Italian town of Palmanova. The lift gives visitors a virtual bird’s-eye view of the town’s Unesco-listed, star-shaped fortification, originally built in the 16th century. The installation uses high-resolution LED screens, directional audio, and a vibrating platform to …