Selleys Turns Product Test Into Street Challenge — And the Glue Wins October 30, 2025 by John Berkovich Selleys, with the help of advertising agency Howatson+Company, put the brand’s Liquid Nails adhesive to the ultimate test with a bold public stunt inviting Aussies to pry real objects off a billboard — and keep them if they could. The “If You Can Take It, It’s Yours” campaign saw a kayak, an arcade machine, and …
Midwich Reshapes North American Leadership, Names Ghyslain Berger CEO October 30, 2025 by John Berkovich Midwich Group has restructured its North American leadership to strengthen regional coordination while maintaining operational independence for its U.S. and Canadian businesses, Midwich US and SFM. The move formalizes a unified executive framework aimed at expanding market reach and delivering greater value to partners across both countries. Ghyslain Berger, formerly president of SFM, has been …
Eletromidia Strengthens National OoH Leadership with Urbana Mídia Acquisition in Belo Horizonte October 30, 2025 by John Berkovich Eletromidia, one of Latin America’s largest out-of-home (OoH) media companies, has acquired 100 percent of Urbana Mídia, Belo Horizonte’s leading bus-shelter media operator. The move solidifies Eletromidia’s position as the dominant player in Brazil’s third-largest advertising market and underscores its strategy of expanding its urban footprint through targeted acquisitions. Urbana Mídia holds a long-term concession …
New J-Shaped LED in Seoul Doubles the Size of Samsung’s COEX Screen October 29, 2025 by Antonia Hamberger South Korea just set a new record in the DooH world. The country’s biggest LED display, “Luux,” has officially launched in Seoul. According to AV Interactive, the massive screen was built using LG technology and takes over the façade of the Donga Media Center in the heart of the capital. At 3,000 square meters – …
LG OLED Captivates London With Blend of Art and Technology October 29, 2025 by John Berkovich London became the center of artistic activity this October as Frieze London 2025 brought together artists, curators, and audiences. Among the participants was LG Electronics, which presented works exploring the intersection of art and technology through LG OLED ART. At the fair, LG displayed works by Se Ok Suh – a pioneer of modern Korean …
PPDS Promotes Bruce Wyrwitzke to Senior Director of Sales for North America October 29, 2025 by John Berkovich PPDS has elevated longtime team member Bruce Wyrwitzke to oversee all North American sales operations, part of the company’s ongoing strategy to expand its presence across the region. Wyrwitzke, who joined PPDS in 2021 as Sales Director, will now lead all sales operations across product categories including digital signage, dvLED, interactive displays, videowalls, and professional …
KAFD, Samsung Sign Smart City Collaboration Deal that Includes Digital Signage October 29, 2025 by John Berkovich King Abdullah Financial District and Samsung Electronics will jointly explore integrated smart city technologies to enhance digital infrastructure and urban experiences in Riyadh, Saudi Arabia. The King Abdullah Financial District Development and Management Company (KAFD DMC) has signed a Memorandum of Understanding with Samsung Electronics to collaborate on smart city infrastructure and digital innovation within …
Haynes Column: Creative Realities Joins the $100M Club – The Expensive Way October 28, 2025 by Dave Haynes For more than a decade in this industry, the evergreen prediction that’s the equivalent of a tap-in putt has been how there will be more and more consolidation. But for a lot of those years, there really wasn’t all that much, aside from little deals here and there involving PE-backed software companies growing their customer …
Nanolumens Targets LCD Replacements with New 55-Inch LED Display October 28, 2025 by John Berkovich Nanolumens has unveiled the Nanopanel 55, a Full HD direct-view LED display built as a one-to-one replacement for standard 55-inch LCD panels in high-visibility environments such as airports and transit hubs. The company debuted the display at the ACI-NA & ACI World Annual General Assembly in Toronto in late October. The Nanopanel 55 brings the …
Heli-D and Ninja Gaiden 4 Take Digital Signage to New Heights October 28, 2025 by John Berkovich Heli-D partnered with Team Ninja and Koei Tecmo to stage what’s being called the world’s largest playable gaming screen carried by a helicopter. The stunt, flown over Miami on October 21, promoted Ninja Gaiden 4 and earned a Guinness World Record in the process. A double-sided LED screen spanning more than 400 square feet (37 …
