Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network January 12, 2022 by Dave Haynes Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a drink, possibly by 10 AM, given the adverse attention its new sidewalk digital ad totems have been getting from the city’s famed newspaper. The Guardian wrote last fall about the grey …
30 Curved OLEDs Create Kinetic, Hanging Flower Meadow At London Exhibit January 12, 2022 by Dave Haynes There have been a few examples out there of LG’s super-thin, open frame OLED display panels being used to do things like curved walls and ceilings, and even some fixed sculptures. But here’s a case in which the displays were set in flower petal shapes, suspended, and then made to gently open and close using …
Brady Haag On How Project Content Simplifies Messaging For Roadside And Building LED Screens January 12, 2022 by Dave Haynes In the last two or three years, I’ve sensed a big shift in the understanding and execution of big LED displays – with way more focus on content than in the past. For a long time, most of these big jobs were so focused on the size and pitch of the screens they kind of …
ISE Pushes Back Its Barcelona Show To Mid-May, And You Know Why January 11, 2022 by Dave Haynes Integrated Systems Europe (ISE) has been pushed back three months, and will now take place in mid-May in Barcelona. The re-scheduling is directly attributable to the pandemic, says ISE’s organizers, “in the light of the increasing impact of the Omicron variant in Spain.” “We’ve been closely monitoring the conditions in Europe and have been working …
The DSE Mixer Is Coming Back January 11, 2022 by Dave Haynes With the big qualifier that who knows how things look in a couple of months, the plan is to revive the DSE Sixteen:Nine industry mixer for Las Vegas in March, as kind of the opening party for Digital Signage Experience. The mixer is set to take place on the evening of March 21st at its …
T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint January 11, 2022 by Dave Haynes The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the portfolio of T-Mobile’s “fast-growing advertising technology business.” Octopus’s rideshare network enables brands, says T-Mobile in PR about the deal, “to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. …
Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo January 11, 2022 by Dave Haynes There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes on using multiple displays for one dominating ad campaign. But here’s a case, in Tokyo, where the creatives have built a campaign that jumps between screens. It is for Sony’s internet …
New Content Templates Encourage Random Kindness Around Schools January 11, 2022 by Dave Haynes The CMS software firm Rise Vision has long had K-12 education as a very active key vertical, and produced content templates tuned to the dynamics of public schools. While much of that is tied to guiding and information students and faculty, a new template set has been launched to cultivate kindness around school environments. The …
Seoul’s D’Strict Is Licensing Some Of Its Spectacular Motion Creative For LED Video Wall Owners January 11, 2022 by Dave Haynes The South Korean digital media design studio d’strict, which has developed some of the more visually amazing content pieces seen on indoor and outdoor video walls, has launched a web site that makes some of its creative work available to third parties through licensing. That means some of the wild, inventive pieces put out by …
Sharp NEC Display Announces Exec Re-Org In Wake Of 2020 Joint Venture January 10, 2022 by Dave Haynes Now that Sharp and NEC Display have been business-married for several months, the blended companies have pushed out news and guidance on how the two Japanese firms will operate going forward in the North American market, at least in the context of pro AV. You may recall that Sharp and NEC did a joint venture …
