“Boring” But Effective Digital Signage Guides Underground Storage Users At KC Facility February 21, 2023 by Super User This is a great example of what I call boring signage – utilitarian displays and content that won’t get any pulses racing, but does a job effectively. In this case, it’s a set of directories for an underground storage facility in Kansas City. Integrator KCAV (good, to-the-point brand, by the way) put a solution together …
India’s Voolsy Screen Rebrands As DotSignage February 21, 2023 by Super User Branding experts could probably talk for days about the merits of choosing the right name for a business, and whether the name needs to evoke the product or service, but in the case of an Indian software company, they decided a change was needed. The digital signage CMS software firm Voolsy Screen is “rebranding itself to …
German Manufacturer Switches Factory Entry Signs From Analog To Digital To Guide, Promote February 21, 2023 by Super User The German metal and plastics processing company Schütz has switched our analog for digital on the signposts for its factory, enabling signs first intended for navigation to also do branding and promotions. Our German language content partners at invidis have a post up about the how Schütz worked with integrator Tennagels Medientechnik to put in …
Several Business Factors Driving Booming OOH Ad Market In Middle East, N. Africa: WOO February 20, 2023 by Super User Several factors – from location and education to macro business policies – are behind a booming out of home advertising market in the Middle East and North Africa, says the head of the World Out of Home Organization. “The stars are aligned,” WOO President Tom Goddard told delegates at the non-profit body’s first MENA Forum …
LED Wall’s Generative Artwork Responds To Customers At H&M London Flagship February 17, 2023 by Super User The fashion retail brand H&M’s Regent Street flagship is using generative artwork on a giant LED wall that fills the full rear wall of the store on one of London’s fancier shopping streets. “Digital experience designers” Hirsch & Mann collaborated with the creative coding studio Variable to create a constantly evolving, generative artwork that interacts …
Chart: Who Is The Biggest Of Them All In DOOH & Retail Media? February 17, 2023 by Super User Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published an interesting but probably flawed graphic that details what are the biggest place-based digital OOH and retail media networks in the U.S. market. The list of 16 companies details network size …
Saudi Gov’t Backing 400 Meter Tall Cube Building With Digital Interior Walls Driving Visual Experience February 17, 2023 by Super User The Saudi government has announced an ambitious new development on the outskirts of Riyadh that has, as its centerpiece, a giant 400 meter high cube with interior walls that are digital and intended to be experiential. The overall New Murabba project will cover an area of 19 square kms, featuring some 104,000 residential units, 9,000 …
Real Estate Services Giant Uses 24-Foot Lobby LED Wall, Generative Data, To Inspire Staff And Guests At New DC Offices February 17, 2023 by Super User This is a nice fit-to-size LED video wall in the new Washington, DC offices lobby of real estate services giant Cushman & Wakefield – a 24-foot wide canvas running generative art. The video wall is central to the experience for both employees and visitors, says the Chicago creative shop behind it, Next/Now: A larger-than-life LED …
Loop Media Rings NYSE Opening Bell As It Builds Free Digital Signage/DOOH Footprint In US February 16, 2023 by Super User Linkedin regularly has giddy photos of groups of business people surrounding the boss as she or he rings the bell at the New York Stock Exchange, and a recent one caught my eye, as the firm is in the DOOH media networks business. Loop Media develops and supports a series of curated music video and …
DSF Pulls Crowd For Louisville Meet And Mingle Event February 16, 2023 by Super User It looks like the Digital Signage Federation pulled a good crowd for its networking event in Louisville, Kentucky last night – with a nice fringe benefit to the meet-up being a look around the venue, the famed Churchill Downs horse racing track that is home to the Kentucky Derby. The industry association’s events are done …
