GSTV Makes Screens Across US Network Available To Help Solve Missing Child Cold Case February 23, 2023 by Super User Hat Tip to the DOOH network GSTV for making time available on its full estate of gas pump displays to help the U.S. National Center for Missing and Exploited Children (NCMEC) solve a decades-old child abduction case. Detroit-based GSTV and NCMEC have a message up on gas station screens in 48 states to generate fresh …
PUMA Uses See-Thru LED To Attract, Create Vibe For Singapore Flagship Store February 23, 2023 by Super User This is a nice example of how mesh LED technology has matured and thinned out to a level that it works very effectively for retail environments – in this case the first and largest PUMA flagship store in Southeast Asia. The design goal for the store on Singapore’s upscale Orchard Road is to “mirror Puma’s …
R&D Work Suggests Metasurfaces Could Supplant LCD; Boosting Resolution, Halving Power Needs February 23, 2023 by Super User University researchers in the UK and Australia are collaborating on the development of a new kind of engineered material that would be much thinner than LCD technology, boost resolution 10-fold, and use half the power. Researchers at Nottingham Trent University in the UK, the Australian National University (ANU), and the University of New South Wales …
LED Allows Drapes To Be Drawn Open At Renovated Conference Center February 22, 2023 by Super User Not sure I’d call this digital signage, but it’s a compelling example of how fine-pitch LED screens are being designed in to new or renovated corporate spaces. This is the renovated executive conference center for Edwards Lifesciences, a medical tech company based in the LA area. With construction done, the 126-seat center now sports a …
How To Capture An LED Display On Camera (So It Looks Good!) February 22, 2023 by Zach Todd I was sifting through Linkedin last week and saw a company’s post celebrating the installation of a set of outdoor LED screens, and using a set of photos that made the screens look like junk. I’m sure they weren’t junk, but it reinforced the challenges of marketing a product that can look amazing to naked …
Going Niche: DOOH Start-up Hyper-Focused On Screens In NYC Orthodox Jewish Neighborhood February 22, 2023 by Super User When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the crowd and grow, I encourage them to find a niche that allows them to become the familiar, trusted go-to option for that well-defined segment or community. I’ve never spoken with a …
KC’s New Airport Has Lots Of Digital, Including Real-Time Toilet Availability Screens February 22, 2023 by Super User Kansas City gets a new airport terminal next week, and the airport’s operators have published a lengthy preview video that takes viewers through the $1.5 billion facility. I mention this because like a lot of new or refurbished airport terminals going up these days, there’s a lot of digital being used. As noted a lot …
Delphi Display Systems Acquired By Another Restaurant-Focused Tech Firm, Toast February 22, 2023 by Super User Delphi Display Systems, which has been mainly focused on a variety of menu and ordering screens for the QSR sector, has been acquired by Toast, a Boston cloud-based software company that likens its products to a restaurant operating system. “As the needs of guests rapidly evolve and the importance of developing incremental revenue streams grows, …
John Hoyle On How Sook Uses Digital Signage To Power Pop-Up Retail Spaces February 21, 2023 by Super User If an entrepreneur or an established brand wants to open a temporary pop-up store on a busy retail street, there’s a lot of planning, work and cost involved in making that actually happen. So what if there was a retail space in a high profile location that could be rented for as short a time …
Hyperlocal UK DOOH Campaign Steers Consumers To Nearest Chain Pharmacy Store February 21, 2023 by Super User This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it – hyper-local callouts integrated with a broader creative effort. In this case, it is a Kinetic campaign for the UK pharmacy chain Boots and running on street furniture displays in that …
