Guest Post: How Generative AI Is Revolutionizing Product Image Creation April 13, 2023 by Max Sinclair Guest Post: MAX SINCLAIR, ECOMTENT Generative AI is a game-changing technology that allows for the creation of various forms of data, including images, text, videos, and photos, using algorithms and models. It has made a significant impact on eCommerce product image generation by enabling the creation of new images based on existing data. Generative AI …
Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign April 12, 2023 by Super User Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and create low resolution displays, and even some synchronization between buildings, but I can’t recall anything with the kind of scale and scope as this marketing campaign for the sports car brand …
Seven Things To Remember When Putting LED Video Walls In Commercial Spaces April 12, 2023 by Nick Lynch GUEST POST: Nick Lynch, CFIRE This article is intended as a good starting place for an organization considering installing LED walls, such as retail, health care, commercial real estate, etc. I have had the pleasure of working with LED hardware, software, creative and content for over a decade. I have even been lucky enough to …
Wes Nicol Relates How Videri’s Streamlined On-Premise Screen Solution Generates Consistent 30% Sales Bumps April 12, 2023 by Super User If you’ve spent any time in bars and pubs – not me, but I’ve been told – there have always been signs of walls promoting beverage brands. They were neon, or backlit plastic, and they were there to perhaps be the last thing someone sees before a server asks, “What’ll you have?” Imagine if you …
QSR: The End of Fixed Prices June 30, 2024April 11, 2023 by Florian Rotberg Surge pricing – demand-driven dynamic pricing – familiar from Uber & Co. is now also finding its way into quick service restaurants. More and more QSR chains are using the potential of digital signage to adjust prices according to demand. Technically, this is no problem. But whether the guests will accept it remains the question.
Chicago Jury Finds Founders Of DOOH Network Outcome Health Guilty Of Multiple Fraud Charges April 11, 2023 by Super User The founders of Outcome Health, one of the highest flying Digital OOH start-ups of the 2000s and 2010s, have been found guilty of multiple counts of fraud, and now await sentencing that could see them spending many years behind bars. A jury in Chicago found Outcome co-founder and former CEO Rishi Shah guilty on 19 …
7-Eleven: Retail Media in Stretched Format December 25, 2023April 11, 2023 by Florian Rotberg Bangkok | Convenience stores are omnipresent in Southeast Asia – Thailand is no exception. More than 12,000 7-Eleven stores – virtually on every corner – can be found in Thailand. And in almost 3,000 shops, the country’s largest outdoor advertiser operates retail media screens in an unusual format. Stretched instead of panoramic. DooH displays in …
Is This The Biggest Workplace Digital Sign On The Planet? April 11, 2023 by Super User This has got to be among the largest screens specifically put in place to deliver workplace communications – a 90 foot wide by 39 foot tall outdoor LED display in the Houston courtyard of the global HQ for tech giant Hewlett Packard Enterprise. The big display is mounted on a building façade, overlooking the courtyard …
Things We Don’t Need: A $6K Round 24-Inch Smart TV April 11, 2023 by Super User A Queens, NY company called Nova Vision is marketing what it says is the world’s first “Round Shape LCD Smart TV,” saying the $6,200 USD unit is “sure to make a statement in any room.” Unfortunately, I think the statement it makes is that any buyers had lost their minds. It is a 24-inch diameter …
E Ink Launches 3rd-Gen Color E-Paper Posters For Outdoor Ad Applications April 11, 2023 by Super User E Ink has announced a new, third-generation of color ePaper displays tuned to outdoor digital out of home (DOOH) applications, suggesting the static but digitally updated posters are particularly well-suited to meeting energy conservations guidelines and regulations bubbling up in regions like Europe. The new E Ink Kaleido 3 Outdoor is “based on print-color ePaper …
