Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance August 17, 2022 by Dave Haynes The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into its analytics platform, with the intent of providing advertisers, retailers and agencies with tangible evidence that targeted advertising had a direct impact of sales. Multi-touch media measurement capabilities within the Quotient …
Health Care Provider Centene Uses Custom Creative On HQ Lobby LED Wall To Tell Company Story August 17, 2022 by Dave Haynes Healthcare provider Centene is using a 20 foot wide by five foot tall fine-pitch LED video wall in its St. Louis, MO head office lobby to tell the story behind what turned into the largest Medicaid managed care organization in the U.S. The company engaged the creatives at Columbus, OH-based leftchannel to come up with …
BrightSign Adds Pair Of Lower Cost Versions Of New Series 5 Digital Signage Media Players August 17, 2022 by Dave Haynes BrightSign has added a pair of lower cost versions of the Series 5 family of digital signage media players the company announced this spring – XD models that can do HTML5 and happily run 4K, high frame-rate video. The new purple boxes – the XD235 and XD1035 – should be ready to ship in Q4. …
Tom Goddard On How The World Out Of Home Organization Has Seen DOOH Advertising Boom In Recent Years August 17, 2022 by Dave Haynes The World Out Of Home Organization has been around for decades, but under a French acronym that didn’t mean a lot to much of the world. The non-profit changed its name from FEPE International to its new handle a few years ago, and has never looked back. It now has members from all over the …
Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores August 16, 2022 by Dave Haynes UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, making it the largest of its kind in that country. The retail-based display network will be available through the Tesco Media & Insight Platform, and enables ad targeting and scheduling based …
Ukraine Gas Station Builds Displays Into Forecourt Architecture (Despite … Everything) August 16, 2022 by Dave Haynes Gas stations have been a focal point for digital signage installations for many years for the simple reason that they literally drive a lot of traffic, but much of what’s been installed at them has been pretty mundane. Screens embedded in the fuel pumps. Screens in store windows. And screens inside the store over the …
More Details And Video Of That Terrific Set Of Screens And Creative At Hong Kong’s Airport August 15, 2022 by Dave Haynes More details and visuals are now available on that super-nice experiential set-up developed by Montreal-based Moment Factory for busy sections of Hong Kong’s sprawling international airport. The airport even has a dedicated web page about the project, calling it a Journey of Discovery. The signature pieces are a Crystal Elevator in the arrivals area and …
Coates Group Says It Has Won McDonald’s Global Digital Signage CMS Business August 15, 2022 by Dave Haynes Australia-based digital signage solutions provider Coates Group says it has come out of an evaluation process and been named as “McDonald’s single global Digital Menu Board (DMB) Content Management System (CMS) provider, and one of two approved Digital Menu Board hardware providers alongside Acrelec Group.” “This new appointment,” says the company in PR, “is the largest …
Beijing Pop-Up For Nike Uses Hall Of Mirrors To Amplify Cluster Of Screens August 12, 2022 by Dave Haynes This project came and went three years ago, but I just stumbled on it now – and it is kind of amazing … a pop-up store on a Beijing plaza that has an LED tunnel and an LCD-filled hall of mirrors. The pop-up was run in Beijing’s Sanlitun shopping district to celebrate Air Max Day …
Nashville’s Historic Ryman Now Using Dozens Of Screens For Guest Experience August 11, 2022 by Dave Haynes It was not all that long ago when it was encouraging to see an entertainment venue put in a handful of displays – like digital menus and promo screens – around a facility. Now we’re see venues put in 100s of displays – in places like arenas and stadiums – and dozens in smaller concert …
