DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant May 15, 2023 by Super User Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of overall growth for the world’s largest OOH media company. Q1 2023 Group revenue grew by +5.6%, +5.0% on an organic basis, to reach €721.3 million. The company says that exceeded expectations, …
Broadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners May 12, 2023 by Super User Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms – Adkom and Blip – that aggregate media buying on independent roadside LED billboards in the US not owned by major media companies. The arrangement brings more than 2,000 large format, roadside …
Poppulo (Four Winds) Trims 12.5% Of Its Global Headcount May 12, 2023 by Super User The workplace communications and experience platform Poppulo (known for many years in this industry as Four Winds Interactive) has done a staff downsizing round across the offices of its merged and blended company, trimming headcount by 12.5%. The cuts affect 53 people in the US, 21 in Ireland (where the Poppulo side of the business …
Google: Generative AI in the QSR Drive-Thru July 15, 2024May 11, 2023 by invidis Redaktion Google and US fast food chain Wendy’s are testing AI-powered voice bots to reduce ordering times and improve accuracy during drive-thru ordering. The latest Large Language Models from Google and Open AI can revolutionize interaction with digital signage screens.
Books Tumble Off Shelf On This Great LED Retail Facade At Qatar’s Flashy New Airport May 11, 2023 by Super User As LED costs have lowered and awareness among architects and retail space designs has increased, we’ve started to see some premium locations of stores replace conventional facades with digital versions – and this is a great example of a brand using creative to really work with the physical set-up. It is a Day2Day newsstand-style store …
German LED Firm Builds, Stacks Sea Container-Style For Pop-Up Event Screens May 11, 2023 by Super User Here’s a variation on that pop-up display used for short-term sports and entertainment events in the UK – a German design that’s been around since 2010, stacking two sea container-like units, the upper one with an LED screen. The company is Stuttgart-based LED rental company Screen Visions, and it markets the Vidibox as a multi-purpose device …
German OOH Media Operator Ströer Reports DOOH Sales Up 17% May 11, 2023 by Super User Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of 2023, with Digital OOH revenues up by 17%. Ad sales for DOOH were substantially higher than for analog OOH formats (up 4%), and represent a rare bright spot in an otherwise …
Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021 May 11, 2023 by Super User Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, according to new research by PQ Media. Overall spend in 2022 was $2.186 trillion. The research doesn’t get into detail, at least not in PQ’s summary, but does provide insight into …
Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media May 10, 2023 by Super User Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media suggests the medium also boosts consideration, buying intent and and foot traffic. The NYC-based programmatic firm says it “conducted an analysis of campaigns that utilized billboards to determine the venue type’s …
Wendy’s Working With Google To Test Voice AI At Drive-Thru Ordering Stations May 10, 2023 by Super User QSR giant Wendy’s is going to pilot an AI-driven bot that will handle the voice ordering process in drive-thru lanes, with the goal of speeding up ordering times and improving accuracy. A trial is set to run at a Wendy’s in Columbus, Ohio, where the burger chain has its head office. The trial will be …
