Digital Signage Of The Future: Trends, Innovations And Changing Consumer Demands August 23, 2022 by Wayne Rasor GUEST POST: WAYNE RASOR, FASTSIGNS Digital signage is fast becoming one of the most sought-after visual communications technologies in the market. While not limited to retail, research suggests its impact on the sector is significant, with more than 40 per cent of shoppers revealing that digital displays can change what they buy. Today’s savvy consumers …
Samsung Expanding Its Programmatic Ads Platform To Include Digital OOH Screens August 23, 2022 by Dave Haynes Samsung is getting directly into the Digital Out Of Home space as more than just a major supplier of commercial display hardware – bringing on an industry veteran as its first Director of Programmatic DOOH. The electronics giant has appointed Matthew Mercuri to the gig, banking on his recent experience running the Broadsign Reach programmatic …
That Giant Infinity Halo Screen At LA’s SoFi Stadium Went Dark During Much Of Weekend NFL Game August 22, 2022 by Dave Haynes There was a big oops over the weekend that left the giant halo LED screen that looms over LA’s SoFi Stadium blank for much of an NFL pre-season game between the Chargers and Cowboys. What was described as an outage with the “internal broadcast system” lasted from before kick-off all the way past halftime and …
Company Behind Giant Eye Digital Boards In Birmingham, UK Changes Hands August 22, 2022 by Dave Haynes The UK company behind those big Eye of Sauron LED displays on the bulkheads outside a main Birmingham rail station ran into financial issues during the heights of COVID and has now acquired and rescued out of administration (bankruptcy) by a private equity fund. Birmingham-based Concept Sign and Display, which specializes in big LED displays …
Loop TV Buffs Up UX As It Chases On-Premise DOOH Business Model August 22, 2022 by Dave Haynes One of the reasons I’ve discouraged digital signage CMS software companies from making small to medium restaurants and retail operations a primary vertical is that they are going to be dealing with a lot of competitors chasing the same finite, tight-budget business, including competitors who are putting in digital signage capabilities for free. It’s a …
The Sixteen:Nine DSE Mixer Is Back On For Nov. 2022 August 19, 2022 by Dave Haynes A bunch of people have started asking me if Sixteen:Nine will be reviving its traditional networking mixer at DSE, and I can now comfortably say “Yes, indeed!” The mixer that Sixteen:Nine has hosted ahead of the old Digital Signage Expo show will be back, run just ahead of the event that has been re-booted and …
Morton Salt Using Gesture-Driven Video Wall To Tell Company Story At New HQ Digs August 19, 2022 by Dave Haynes When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to new digs in downtown Chicago, the CEO wanted something at the reception area that digitally told the company story and reflected its marketing initiatives. Morton Salt went with a gesture-driven LCD …
Experiential Design Firm Uses Headless CMS For Display Project; “Considerably Easier” Than Traditional Digital Signage Software August 19, 2022 by Dave Haynes At least a couple of digital signage CMS firms have gone down the path of offering what they term a headless CMS – the proposition being that customers with in-house developer and creative talent can continue to use their preferred tools for a digital signage project by tapping into the CMS firm’s API. So instead …
Inspire Brands Looking For Product Manager Across What Would Be Vast QSR Digital Signage Network August 18, 2022 by Dave Haynes I rarely post about jobs here – it is way too labor-intensive to get into that, and stick with it – but this gig looks particularly interesting for someone who is into operations, and has the knack and stomach for possibly having to herd a lot of cats. Inspire Brands is looking for a Product …
Car Brand Seat CUPRA Uses Big Digital Displays To Drive Showroom Experience At Munich Flagship August 18, 2022 by Dave Haynes A bunch of factors are changing how auto dealerships are designed and operated – with digital displays and software increasingly important in the demonstration and selling process. The new flagship store for the VW-owned car brand Seat CUPRA is a good example of how dealer set-ups are shrinking and evolving. The store in Munich is …
