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Wildstone Expands Australian Footprint With Nine Melbourne Billboard Sites

Wildstone Expands in Australia With Nine Melbourne Billboard Sites

The UK-founded OoH investor Wildstone has added nine premium billboard faces across Melbourne, strengthening its position in the Australian market. With its business model, Wildstone challenges the approach of most legacy OoH media owners: Rather than running networks themselves, Wildstone invests in OoH infrastructure and rents it to operators. The company also acquires static billboards and …