Hypermedia Launches Real-Time Programmatic DooH Network Across the UAE January 15, 2026 by John Berkovich Hypermedia has rolled out a new generation of real-time programmatic digital out-of-home across the UAE, using audience measurement technology by Swiss provider Advertima. The network encompasses 250 screens equipped with sensors and edge processing to deliver dynamic, context-aware advertising. The screens analyze audience movement and environmental conditions locally, enabling creative to adapt in real time …
Screenverse Named Exclusive Programmatic Partner for Macerich’s U.S. Mall Network January 15, 2026 by John Berkovich Screenverse has been appointed the exclusive programmatic partner for Macerich, giving advertisers streamlined access to digital out-of-home inventory across one of the largest portfolios of high-end shopping centers in the United States. Under the agreement, Screenverse will manage programmatic activation across Macerich’s premium digital screens, while the mall owner continues to operate its direct sales …
ISE 2026 Show Floor to Top 1,08 Million Sq. Ft. January 15, 2026 by Valentin Klaß After NRF wrapped up in New York, the industry is awaiting its next big event, ISE 2026 . From 3 to 6 February, the ProAV and digital signage industries will once again gather in Barcelona to present the latest trends, technologies, and products. Ahead of the show, Mike Blackman, Managing Director of Integrated Systems Events, …
Screencloud’s 2025/26 Review: Mark McDermott on the ROI of Employee-Facing Signage January 14, 2026 by Antonia Hamberger UK-based CMS company ScreenCloud secured a strategic investor this year — a testament to the potential of employee-facing signage, which makes up a significant part of what the company does. CEO Mark McDermott is known as a forward-thinking leader, among the first to translate emerging tech trends into the signage space. In his Year in …
Lego Turns Las Vegas Exosphere into Interactive Star Wars Trench Run January 14, 2026 by John Berkovich Star Wars fans must have been over the moon (pun intended) with this one. The Lego Group and Sphere Studios used the exterior of Sphere in Las Vegas to stage a large-scale, interactive Star Wars experience during CES 2026, transforming the venue’s 580,000-square-foot Exosphere into a brick-built version of the Death Star to mark the …
Hisense Joins the Movable Display Trend With Battery-Powered 27-Inch X7 Pro Smart Screen January 14, 2026 by John Berkovich Following similar launches from LG and Samsung, Hisense has entered the growing category of movable, all-in-one displays with the introduction of the X7 Pro, a 27-inch smart screen designed to be rolled from room to room and used without a constant power connection. The X7 Pro has debuted in China and features an integrated battery, …
University of Illinois Plans Record-Setting Scoreboard and Major Tech Upgrades January 14, 2026 by John Berkovich The University of Illinois is undertaking a comprehensive technology modernization at Gies Memorial Stadium that will be headlined by what is expected to become the largest scoreboard in college sports, along with new bowl LED displays, a redesigned stadium audio system, and upgraded broadcast infrastructure, in time for the 2026 football season. Anthony James Partners …
Optisigns Launches Optidev.ai, An AI-Powered App Builder For Digital Signage January 14, 2026 by John Berkovich The team behind the Optisigns CMS platform has launched Optidev.ai, a new AI-powered application builder that lets users create and deploy screen-ready apps without writing code. Optidev is positioned as a no-code and low-code tool that allows users to describe an application in natural language and have the platform generate a working app that can …
Poppulo Appoints Amber Arsenault King as Vice President of Sales January 14, 2026 by John Berkovich Denver, USA-based Poppulo has appointed industry veteran Amber Arsenault King as Vice President of Sales. She joins the company from Planar, bringing more than three decades of experience across the AV and digital signage market. In her new role, Arsenault King will lead Poppulo’s global sales organization, with a focus on customer strategy, team development …
Microsoft’s First MDEP Digital Signage Solution Debuts at NRF January 14, 2026 by Antonia Hamberger When Microsoft first rolled out the Microsoft Device Ecosystem Platform (MDEP) in 2024, it largely flew under the radar of the digital signage industry. MDEP was originally introduced as an Android-based operating system designed initially for meeting room devices — think Teams Rooms hardware, collaboration bars, and other purpose-built endpoints that needed strong security, predictable …
