UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure November 14, 2023 by Super User The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that oppose the spread of billboards on roadsides and advertising street furniture on the country’s high streets. The report, prepared by the consulting firm PwC and commissioned by Outsmart, suggests the UK …
Dave Stewart Relates How Design Huddle Takes The Grunt Work Out Of Motion Graphic Design November 14, 2023 by Super User Everybody who is active and experienced in the digital signage space knows the big evergreen challenge for solutions providers and end-users is content production – keeping programming on screens fresh and relevant, but also attractive. A lot of companies in the ecosystem – and not just the software guys – have some degree of template …
300 Meters Of LED Ribbon Lines Tracks For Pro Cycling Champions League Events November 14, 2023 by Super User LED ribbon boards have grown common on the perimeter of pro football/soccer pitches, and we’ve seen venues like Grand Slam tennis main courts surrounded by dynamic LED walls. But here’s something you maybe wouldn’t expect – almost 300 meters of linear LED ribbon display at a cycling velodrome. The displays were a featured component of …
Women In AV/IT Running Career Advice Luncheon Dec. 5th At DSE November 13, 2023 by Super User The non-profit group Women in AV/IT (or WAVIT) has organized a luncheon during Digital Signage Experience (DSE) next month that looks at “Empowering Women in Digital Signage: Best Career Advice I’ve Ever Received.” The event is set for Tuesday, Dec. 5th at noon at the Keynote Stage during DSE. From PR: The luncheon aims to …
Mega-Project Developer Uses LED On Film For Riyadh Presentation Center November 13, 2023 by Super User This is what looks to be a presentation center for a vast mixed-use project in Riyadh – using LED-embedded transparent film on the windows. It is at the themed attraction Boulevard World and, though details are skimpy, is presumably marketing New Murabba, a giga-project backed by the Saudi government-based Public Investment Fund. The development is …
The Sphere: How Microsoft Made Advertising a World Event December 17, 2023November 13, 2023 by Antonia Hamberger They get brands like Xbox onto the world’s biggest globe: BCN Visuals is the mastermind behind the first Forced Perspective production on The Sphere. invidis spoke to Davide Bianca, Chief Creative Officer at BCN Visuals.
Big European Integrator Trison Acquired By Investment Firm With Direct Ties To Lichtenstein’s Royal Family November 13, 2023 by Super User The largest digital signage-focused integrator and solutions provider in the European market has been acquired by an investment firm that is based in Lichtenstein and has direct ties to that principality’s royal family. The Spanish firm Trison had been on the market for the last couple of years, but nothing had closed. Now majority shareholder …
How Digital Signage Is Part Of A Sustainable Revolution For Reducing CO2 Emissions November 10, 2023 by Martin Hagen Guest Post: Martin Hagen, SocialScreen In a rapidly evolving world where businesses and organizations are constantly seeking innovative solutions to reduce their carbon footprint, digital signage has emerged as a powerful tool for not only engaging audiences but also for making a significant impact on sustainability efforts. In 2023, the AV and digital signage industry …
Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales November 10, 2023 by Super User Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period.Sales for Ströer are up despite the overall overall advertising market being down or level in …
Present And Future For Digital Signage Business To be Covered By Pre-Mixer Panel November 9, 2023 by Super User We’ll be doing a panel again ahead of the sold out Sixteen:Nine Mixer at DSE in a handful of weeks – this time focused on the broad topic of where we are at as an industry, and where we’re going. Sponsors make these mixers possible, and it works out very well that I could get …
