Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards March 6, 2023 by Dave Haynes Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR about its winning the concession to deploy new digital billboards at a flashy new waterfront destination in the city state – trumpeting how the “new range includes a curved screen, which …
Fine Pixel Pitch LED Display Shipments Flat Q4 2022; Up 7.6% For Year: Omdia March 6, 2023 by Dave Haynes Shipments of fine pixel pitch LED video displays pretty much stalled out in the last quarter of 2022, with shipments growing by just 0.1% quarter on quarter, the research firm Omdia reports in its latest market tracker report. In 4Q22, LED video display shipments reached about 425,000 square meters (sqm), growing a mere 0.1% QoQ …
Consumers Are Particularly Receptive To Ads In Airports: Study March 3, 2023 by Dave Haynes The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are particularly receptive to advertising in airports because of the “uniqueness of the experience, space and emotional intensity of air travel.” Conducted late last year by the neuroscience research company Neuro-Insight, the …
How To Bring The Outdoors Inside Using Photo-Real CGI On LED Video Walls March 2, 2023 by Jake Berg Guest Post: Jake Berg, Render Impact Have you ever wished you could bring the outdoors, indoors? How about immersing an audience in a unique underwater experience in your lobby? 3D photorealistic CGI nature scenes allow us to do just that. Whether you want to add a realistic mountainside scene or a fantasy forest scene, the …
Magic Mirror At Sydney Mall Transforms Shoppers Into Human Bouquets March 2, 2023 by Dave Haynes My gut tells me interactive, gesture-based displays in public spaces only tend to engage little kids and extrovert adults, but perhaps compelling creative and the right strategy get more people involved. Consider this “activation” done last year for a shopping mall in the north end of Sydney, Australia. The media production shop Vandal was engaged …
MIT-Guided Researchers Stacking MicroLEDs To Pack More Pixels Into Small Displays March 2, 2023 by Dave Haynes MicroLED and even miniLED area already pretty much at a level of development maturity that viewers can be inches from a screen and not really see any gaps between pixels, but there is an ongoing push to get the density of pixels even tighter – albeit for small displays versus giant video walls. Display Daily …
Small Colorado Springs Integrator Says It Has Deal To Upgrade Some 10,000 US Car Dealerships March 2, 2023 by Dave Haynes The larger the client, the smaller the likelihood that a vendor can say much of anything about what it is doing for that client. A good example of that is a Colorado Springs IT company – called Tekumo – that has pushed out a press release saying it has been contracted to do a big …
Have A Look At This Digital Sign With A Wood Veneer Face March 2, 2023 by Dave Haynes This is apparently Future LG Morning around here – with a second post about conceptual products from the Korean electronics giant. The company has a small stand at an Airport Planning, Design, and Construction Symposium in LA this week, and along with more conventional displays it says would fit in airport environments, LG and its …
LG Marketing Video Walks Through Potential Use-Cases For Transparent OLED March 2, 2023 by Dave Haynes LG ran what it called a “Transparent Future Exhibition” for a couple of weeks in December in Seoul to showcase a variety of potential use-cases for its transparent OLED displays, and now the electronics giant has released a video that runs through some of those use-cases in more detail. The concepts are pretty interesting. The …
Outform Showing Digital Mannequins At EuroShop That Borrow On Those Transparent Hologram-Ish Displays March 1, 2023 by Dave Haynes The retail design and visual merchandising firm Outform is at the giant Euroshop trade show in Düsseldorf, Germany this week showing, among many things, an interesting variation on those shower stall-like transparent LCD displays. In this case, the life-sized units are being marketed as Digital Mannequins, as opposed to (not really) holograms. The Miami-based company’s …
