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Touring Experiential Digital Shrine To Footballing Deity Lionel Messi Opens In Miami

Photos – Bruno Aïello-Destombes/Moment Factory An immersive attractions company that had previously been touring projection-mapped shows featuring painting masters like Van Gogh and Monet has now turned its attention to a very modern master, with very different skills – footballing’s biggest star, Lionel Messi. The Messi Experience opened last week in Miami – a nine-room, …

Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis

Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software mobility company” Ivee launching what it calls Smart Taxi, in a partnership with NYC-based taxi technology company Creative Mobile Technologies (CMT). The core concept is tablet-sized screens in the back seats …