Real-Time Transit Info Screens In Nottingham, England So Bad City Council Sends “We Share Your Frustrations” Email To Riders May 1, 2024 by Super User It’s never a good thing when a city’s mass transport authority sends a note to passengers to concede the real-time information screens at stops along its routes tend to either be blank, or showing inaccurate information. Nottingham City Transport is the UK sent an email saying it shared their frustrations about displays that appear to …
US Grocer Save Mart’s Retail Media Network Starts Testing Impacts Of In-Aisle Screens May 1, 2024 by Super User The volume of announcements lately about retailers launching their own media networks is staggering, as is the diversity of operators. I just saw a reference yesterday to a retail media network for Chuck E. Cheese, which for people outside North America is a themed play center/restaurant for kids. I suppose anything can be a media …
Chicago 360 Goes Heavy With Digital Display In Update To 94th Floor Entry Experience May 1, 2024 by Super User The Chicago 360 attraction high up in one of Chicago’s tallest skyscrapers has opened a new immersive entry kicks off the visitor experience, using a lot of digital done in interesting and offbeat ways. The 5,000 sq. ft, gives visitors a way to explore the history of the city, its iconic architecture and distinctive neighborhoods, …
New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions May 1, 2024 by Super User The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause and effect impact on consumers, with 76% percent of survey respondents confirming they had taken action because of seeing a DOOH ad. The OAAA, which is having its annual OOH media …
LG Healthcare’s Tom Mottlau On The Special Demands Of Using Digital Signage In Patient Care Environments May 1, 2024 by Super User The health care sector has long struck me as having environments and dynamics that would benefit a lot from using digital signage technology. Accurate information is critically important, and things change quickly and often – in ways that make paper and dry erase marker board solutions seem antiquated and silly. But it is a tough …
Why And How GOB LED Gives Video Wall Operators Peace Of Mind May 1, 2024 by Ross Noonan Guest Post: Ross Noonan, LED Studio Captivating visual displays are crucial for businesses to engage and leave a lasting impression on their audiences. To this day, the most common fault relating to LED displays is pixel damage, or worse, failure. However, the tide is turning. New innovations are making this less of a problem, if …
Screenverse Secures $10.5M Funding From VCs To Enhance DOOH Tech, Grow Team April 30, 2024 by Super User New York-based Screenverse, which describes itself as a monetization and ad management partner for DOOH media owners, has secured a $10.5 million investment led by the VC firm Volition Capital. The money will help fuel Screenverse’s growth, with a key focus enhancing the technology suite to better serve media owners and meet current and future …
Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition April 30, 2024 by Super User The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. While Vistar has grown its business on the back of its programmatic platform, 15-year-old ADstruc is known for a toolset that strips out routine tasks and automates aspects of the process …
Samsung Now Clearly Selling Its VXT CMS And Related Services Against Rest Of Digital Signage Software Ecosystem April 30, 2024 by Super User As expected in many industry circles, electronics giant Samsung is now competing directly with CMS software companies through its new-ish VXT cloud-based platform, even throwing in discount pricing if subscriptions are bundled with monitor purchases and selling installation services. This is a product page from Samsung’s US site that shows a typical pro display, and …
Airport Trade Show Demo Has Fine Pitch LED Wrapping Jetway Entry As Departure Gate Portal April 29, 2024 by Super User Anyone who does a lot of commercial flying for business travel knows the quality of information on the screens at depature gates is all over the map – from rich and detailed to minimal and not all that useful, beyond confirming the gate number and destination. So it is interesting to see a departure gate …
