New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Dave Haynes I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Dave Haynes Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
Azumo Extends Beyond Reflective LCD Into Nano Films That Light Up As Transparent Displays February 27, 2024 by Dave Haynes A company that has been pursuing the idea of reflective technology for big LCD displays has come up with a super-thin film that lights up to show crisp visuals and could be applied and made active on surfaces like glass and woodgrain veneers. The Chicago-based display firm Azumo is mainly known for its low-power, sunlight-readable, …
Rear Projection Displays In Empty Storefront Windows Are Back February 27, 2024 by Dave Haynes OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop windows as advertising displays once the sun goes down, via rear projection and window films. The post is about a campaign run by Live Nation for the legendary rock band Pearl …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
Chinese Manufacturers Now Have Almost 3/4s Of Flat Panel Display Market: DSCC February 26, 2024 by Dave Haynes You have undoubtedly read or at least heard plenty of stories about how the display market shifted first from Japan to Korea, and more recently from Korea to China, and this new data from the analyst firm Display Supply Chain Consultants really backs that up. China’s share of the display glass market – LCDs and …
That Big Window Screen At ISE’s Host Venue Kinda Sorta In Use This Week For Mobile World Congress February 26, 2024 by Dave Haynes I was curious if that largely transparent, super-thin Muxwave display on the glass curtain wall of the main entrance to the Barcelona facility that hosts ISE would also get used for advertising at an even larger trade show – this week’s Mobile World Congress. It is, but only kinda sorta. A scroll through Linkedin posts …
Display Tech Company Says Its Outdoor DOOH Screens Have Same Air Cleaning Power As Six Trees February 26, 2024 by Dave Haynes Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real purpose beyond advertising, but a small US display technology company says its screens are good for the environment – with the assertion that a coating on its LED display totems has …
Europe’s Largest Digital Canopy Set To Switch On March 21st In Manchester, UK February 26, 2024 by Dave Haynes What is touted as the largest digital ceiling in Europe will switch on in a little more than three weeks in a revamped entertainment destination in the center of Manchester, in the UK. The nightlife-focused Printworks building has undergone a £27m improvement project, much of that focused on digital enhancements like an LED canopy of …
LiFi Technology Mashed Up With Wireless Power For New Connectivity Option February 26, 2024 by Dave Haynes Connectivity is fundamental to almost every digital signage network out there, but the industry is seemingly well past the days when just establishing a stable and suitably speedy internet connection was a big chore. Even with a lot of options now available, new ones continue to emerge, like something called LiFi – which uses light …
