The ISLE LED Trade Show On Now In Shenzhen. Not There, But We Have Pix And Observations From The Floor March 1, 2024 by Dave Haynes One of the biggest LED display trade shows on the planet is on right now in Shenzhen, China, with north of 100,000 people exhibited to walk the floors of what’s called ISLE – short for International Signs & LED Exhibition. Here’s a Day 1 highlights video that provides a sense of what the event looks …
LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block March 1, 2024 by Dave Haynes Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site has a lot of profile and traffic. That’s the certainly the case with a small but interesting development in LA that has a big 90-degree screen kind of jutting out at …
Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan February 29, 2024 by Dave Haynes I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving high profile screens in three global cities. The screens – London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square (NYC) and The Moxy in Los Angeles – were block-booked at a …
Data Suggests AI-Driven Chatbots Can Greatly And Effectively Ease Customer Service Burdens Of Tech Companies February 29, 2024 by Dave Haynes The challenge for technology companies, across sectors and certainly including digital signage, is that success in building up a customer base also means servicing and supporting all of those customers. There are customer support representatives on the end of phone lines and emails, and there are knowledge bases, FAQs, support ticket archives and, sometimes, user …
ISE Data Deck Backs Up Assertions About 2024 Being Biggest Show To Date February 29, 2024 by Dave Haynes The organizers of Integrated Systems Europe tend to be pretty quick about releasing the key attendee headcount and exhibitor count stats after each edition of the show, and now that team has also released more granular data that backs up assertions ISE 2024 was the largest to date. Highlight numbers: 73,891 verified attendees from 162 …
New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments February 28, 2024 by Dave Haynes The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising environments. The study, called First Class Advertising – The Enduring Magic of Airports, was carried out by the research firm Ipsos – providing what Decaux says is an updated perspective on air …
The DOOH Business is Jargon-Filled And Confusing, Which Is Why Industry Vet Jeff Gunderman Launched DOOH Academy February 28, 2024 by Dave Haynes I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement from a digital out of home ad tech company. There are exceptions, of course, but more often than not, I read this stuff and I just go cross-eyed. So I was …
New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks February 28, 2024 by Dave Haynes Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR – a QSR giant that’s removed in-store menu displays, relying instead of self-service ordering kiosks. This is from Craig Keefner, who runs the Kiosk Manufacturer Association and writes all the time …
Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech February 28, 2024 by Dave Haynes I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce surge pricing at its restaurants next year. I thought, “That’s a business decision that depends on digital signage.” But it turns out the term “surge pricing” never left the lips of …
Specialty PC Maker Seneca Shutting Down As Owner Arrow “Exits The Sale” Of Product Line February 27, 2024 by Dave Haynes The specialty computing firm Seneca is being shut down, almost 10 years after it was acquired by the huge Denver-area distributor and VAR Arrow Electronics. An Arrow VP sent around an email to customers Tuesday making them aware of the corporate decision to “exit the sale of Seneca-branded products.” Product will be available to buy …
