Zoom Rooms Workplace Displays Double Up As Digital Signs Via New Spectrio Integration April 5, 2024 by Dave Haynes Workplaces can now get more out of their meeting room video collaboration investments by turning displays into digital signage screens when they’re not actively being used for Zoom calls, using a new app-like integration developed by digital signage software and experiential solutions firm Spectrio. The newly-launched Zoom Rooms software integration – called Enplug for Zoom …
Schneider Leaves Architecture Giant Gensler To Run Brooklyn-Based Experiential Design Studio Volvox Labs April 5, 2024 by Dave Haynes I wrote a reply to a PR company this morning saying I was sorry, but I didn’t intend to write about a new hire its client had announced, because readers didn’t tend to have much interest in new hires – especially for things like new regional sales directors or managers of this or that. But, …
AV-Driven Portland Event Space Makes Pair Of Mosaic Video Walls Key Elements Of Venue Experience April 5, 2024 by Dave Haynes Clusters of flat panel displays that are not just set in rectangles or tiled rows are something that’s been seen through the years at a lot of trade show booths and in marketing materials, but there hasn’t been much evidence of real-world deployments. They’re out there, but you couldn’t argue that they’re commonplace. That noted, …
Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows April 5, 2024 by Dave Haynes Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, are everywhere these days. But a recent campaign developed for British Airways is a great reminder that “less is more” simplicity can really deliver. The UK creative agency Uncommon, part of …
Acquire Digital Partnership Adds Real-Time Customer Ratings To Airport Wayfinding And Directory Displays April 5, 2024 by Dave Haynes Wayfinding and directory displays at big footprint airports have long been there to help travelers find their way to gates and to services like shops and restaurants, but a new technology partnership has added a new information means to boost both experience and non-airline revenues: real-time customer ratings. UK-based CMS software firm Acquire Digital has …
Giant Bobblehead To Greet Fans At Braves Home-Opener, From Nearby Mesh LED Display April 5, 2024 by Dave Haynes When the Atlanta Braves have their home opener today at Truist Park, there will be a giant bobblehead visible just off in the distance from the stadium, gesturing and waving at fans. An animated bobblehead version of Braves all-star Ronald Acuña, Jr. has been developed to run on the big mesh LED attached to one …
Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign April 5, 2024 by Dave Haynes You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to do variations on the same thing, and a spinning box or bottle seemingly escaping the confines of a display can get old – especially for people paying attention to this stuff. …
InfoComm Digital Signage Mixer Registration Going Live Mid-April April 4, 2024 by Dave Haynes I’m getting emails now asking about the digital signage industry mixer planned for InfoComm in June – particularly since I suggested the registration window will open in April. That will happen the week after next, as some final things get sorted before the publish button gets pushed. This mixer is a joint effort of Bryan …
UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens April 4, 2024 by Dave Haynes It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …
LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac April 4, 2024 by Dave Haynes I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted to get a sense of what the Dutch retail solutions firm First Impression did for the beauty brand Pink Gellac in its stores. The intent was to create something so visually …
