Frost and Sullivan estimates $1.1 billion business in five years December 6, 2007 by Dave Haynes A new report by consultancy Frost and Sullivan estimates the digital signage systems market will reach $1.1 billion in revenue worldwide by 2012, and the 2006 revenue for the market hit $313 million. “The ability of digital signage to enhance brand image and display promotional messages using targeted full-motion video messages at the point of …
More big guys jumping in December 6, 2007 by Dave HaynesA sure sign that this industry is getting real traction is the continuing of large, well-financed companies wading into a space that was long the domain of start-ups. The latest are global IT and professional services firm Ingram Micro — which has been quietly active in the space for a year or more — and …
Having a first look at my local choo-choo network December 5, 2007 by Dave Haynes I don’t ride the commuter rails too much these days, but instead of crawling my way into downtown Toronto for a meeting today, I took the commuter train – known around here as Go Transit. A company called UMBC has, for some months now, had a screen network going in a portion of the passenger …
On measurement: does this sound familar? December 2, 2007 by Dave HaynesWith all the noise out there for the demand for measurement, it’s interesting and a little discouraging to see online STILL struggling with this … and that industry’s got at least 7-8 years on us. From a piece the other day in MediaPost: A PANEL OF ONLINE AUDIENCE research specialists grappled Thursday with issues ranging …
Agency giant's strategist looking for less hype, more action November 21, 2007 by Dave HaynesUK blogger Adrian Cotterill is in India at a conference, so he may not pick up on this bit from an Institute of Practitioners in Advertising conference in London this week. So I will. The chief strategy officer for Mediacom, part of the mammoth WPP worldwide agency group, told digital out-of-home she is looking for …
Focus Media screen count approaching 100,000 November 21, 2007 by Dave HaynesChinese digital media giant Focus Media released its third quarter results this week, and the company continues to grow like crazy. As of September 30, 2007, the total installed base of LCD displays in our commercial location network was 95,398 nationwide, including 90,375 displays through our directly owned networks, and 5,023 displays through our regional …
Ad Age – The push is on for metrics November 20, 2007 by Dave HaynesThe online version of Ad Age had a piece on the weekend about the rapid growth of the digital out of home sector, and the need to get some proper measurement happening. “Double-digit growth means it’s time for organized metrics — no easy feat for a market that includes everything from elevators to urinals,” read …
Cisco's strategy dissected by SearchNetworking November 16, 2007 by Dave HaynesGood piece in the propeller-head online publication SearchNetworking about how Cisco has been putting all the pieces together, including the Tivella acquisition, to dominate the enterprise video distribution market. Several strategic acquisitions indicate that Cisco is setting itself up to become a dominant force in next-generation enterprise IP video applications like digital signage, interactive advertising …
And now for some over-torqued nonsense … November 16, 2007 by Dave HaynesWhat is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network powerhouse, ZipCast, signs ground breaking partnership with Dynasign as their exclusive technology provider. What makes this deal so remarkable is ZipCast, powered by Dynasign, breaks all the rules of traditional media. …
The law behind live TV embedded in your signage app November 15, 2007 by Dave HaynesDigital Signage Today has an original piece on its site about the legality of running something like CNN in a frame, surrounded by content. The Dallas lawyer doesn’t flat say, “You do this and you’ll get your butt sued.” But in the general vicinity of plain English, he seems to be saying, at least in …
