If we're going to establish standards, what should they be? December 21, 2007 by Dave HaynesThis industry is starting to mature, and one of the key things that has to happen is the establishment of some standards. We need standardization around ad shapes, encoding rates, even the language we use when we’re out there selling our pots and pans. Salt and pepper-haired (well, what remains) people like me remember about …
Advice on the communications approach December 19, 2007 by Dave HaynesUK agency Altogether Digital has, like many people, put together predictions and advice for 2008 as it relates to marketing. None of it is specific to what we do, but there are some good insights in there that are worth passing along because of the thinking that could also, easily, be applied to digital screen …
Non-line of sight Internet presents different option for screen networks December 19, 2007 by Dave HaynesI try really hard not to write about my company’s pots and pans or hype my clients, but something one of my clients is doing is quite interesting and unique, and more than worth passing on. The guys at Toronto-based Blast Media, who operate the The Bar Channel (which is focused on info and ad …
Captivate and the Office Network get some Class A competition December 17, 2007 by Dave Haynes The office crowd is one of the more attractive and well-established target audiences for screen networks, with Captivate dominating the elevator screen marketplace and the much newer Office Network working with the Wall Street Journal to park screens in lobbies. Now there’s a new player, from the slightly unlikely base of Alabama. Picked up from …
Wanted posters go digital December 14, 2007 by Dave Haynes Using digital screens for Amber Alerts is getting increasingly common, and now that premise is being extended in the US to posters for people the police are trying to pick up. From Associated Press: Between ads for hamburgers and liposuction, the giant digital billboards flashed an image of Oscar Finch’s face taken by a surveillance …
One Stop, Sporting Life cited for excellence by marketers December 13, 2007 by Dave Haynes I had to run into a Toronto mall the other day and while there, finally had a peek at the network Toronto’s OneStop Media Group has installed in the Sporting Life sports store there. I was impressed, with screens in portrait mode positioned around the store’s two levels, just above the aisles on support columns …
Zoom aggressively rolling out digital screens in US December 13, 2007 by Dave HaynesThe static poster business seems a natural to migrate to digital, and I know one company that builds the fixtures for this business that is seeing the majority of its work going digital. Zoom Media is a good example of an early mover, having rolled out hundreds of digital screens in Canada and now the …
Another take on the NobelVision Network December 11, 2007 by Dave HaynesNikki Baird, a managing partner at Retail Systems Research, has written a piece about the deal announced yesterday that sees a cosmetic dentistry giant rolling out its own network in dental offices. “There has been worry as of late as to whether retail media networks have lost their steam. That’s not the case at all …
On the Psychology of Shopping December 11, 2007 by Dave HaynesThe MIT AdLab blog flagged a piece about researchers from that school who have been looking at how people think when they go shopping. As reported on Softpedia … Researchers from MIT have shown that people are most susceptible to be influenced by advertisers and promotions at the entrance of the store. According to the …
Bringing infomercials to the people December 10, 2007 by Dave Haynes You can only really hit the insomniac crowd with most infomercials, so a cosmetic dentistry company is backing a new network aimed at getting their product pitches for implants and bridges right where its target audience is sitting, twiddling collective thumbs in the waiting rooms of dentists across the U.S. The NobelVision Network, says a …
